Last updated: June 28, 2023
Find answers and general information quickly about Facebook lead ads in HubSpot's ads tool. If you have questions about Google Ads or the general ads tool in HubSpot, refer to this article: Ads | Frequently Asked Questions.
Yes. If you're creating a new lead generation ad campaign in HubSpot:
If you have access to the workflows tool, you can also create a workflow to configure additional follow-up actions by clicking Create workflow under Advanced automation.
To configure new contact notifications for an existing lead ad campaign, you can edit the ad and update the notification settings under Automate.
Please note: this option can be used if the lead ad was created in Facebook or HubSpot, but is not available for dynamic Facebook lead ads.
To sync Facebook leads to HubSpot, the user connecting the Facebook and HubSpot accounts requires at least the following:
Learn more about the permissions required to connect a Facebook Ads account to HubSpot.
After connecting your Facebook Ads account to HubSpot, your existing lead ads in Facebook will automatically appear on your ads dashboard.
Any leads that have been created from these ads in the last 90 days will be created as contacts in your HubSpot portal. These existing leads will not be reflected in the New contacts metric in the Influenced first form submission attribution report due to the delay between the contact's lead ad form submission and their creation in HubSpot.
Learn how to manage Facebook pages syncing leads to HubSpot.
After connecting your Facebook Ads account to HubSpot, all active lead ad forms associated with Facebook business pages enabled for syncing will be automatically created in your HubSpot account. You can remove Facebook lead ad forms from HubSpot by archiving the form in your Facebook business page.
Please note: lead ad forms that were synced to HubSpot do not appear in the forms tool.
HubSpot will begin syncing leads from the past 90 days as soon as you connect your page. All new leads should sync to your HubSpot account within a few hours of submitting the form on your ad.
Yes. Custom fields included on your Facebook lead ads will be automatically created in HubSpot as single-line text properties in the Lead Ad Properties property group. Learn more about HubSpot to Facebook lead ads field mappings.
Yes. If you add a consent field to your lead ad in Facebook, it will sync to HubSpot. This field will start syncing for all Facebook lead ads in your HubSpot ads tool.
Facebook lead ad conversions sync to HubSpot as a form submission. This form is automatically created in your HubSpot account, and has the naming convention of Lead Ad: [Name of the lead ad form]. All active forms for a Facebook business page are also automatically created in HubSpot after you enable lead syncing for the page. The corresponding form submission can be used to segment contacts in filters, lists, and workflows.
Please note: Facebook lead ad forms that were automatically created in HubSpot do not appear in the forms tool.
If someone shares or comments on your Facebook lead ad, contacts that aren’t in your targeting parameters may see your lead ad. If these organic leads submit your lead ad, you won’t have to pay for them, and they'll have an Original source data 2 value of Facebook organic lead in HubSpot.
If you test your Facebook lead ad with Facebook's Testing Tool, any test leads created will also have an Original source data 2 value of Facebook organic lead in HubSpot.