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Review and apply Google Ads recommendations in HubSpot

Last updated: October 21, 2026

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After you connect your Google Ads account to HubSpot, you can view Google's optimization recommendations for your ad campaigns directly in HubSpot. Review suggestions and apply them to your campaigns, or dismiss them.

Recommendations are provided directly by Google and may change frequently. The available recommendations may vary from day to day. After you dismiss a recommendation, it remains on the Dismissed tab until Google removes it.

Please note: recommendations are currently available only for Google Ads campaigns and they are optional. Review each recommendation and decide whether to apply it to your ad campaign.

View recommendations from the Recommendations tab

To review recommendations for your Google Ads campaigns:

  1. In your HubSpot account, click More, then navigate to Marketing > Ads. If More doesn't appear in your account, navigate to Marketing > Ads directly.
  2. On the Manage tab, in the left sidebar menu, click Recommendations.

Screenshot 2026-10-19 at 10.09.13

  1. At the top of the table, use the Account filter to view recommendations for specific ad accounts. Use the Status filter to view by Active or Dismissed recommendations.
  2. Each recommendation shows a description of the suggested change, which ad campaign it applies to, and the estimated weekly impact on your campaigns. Under each recommendation, click the action to apply.

View recommendations from the Manage tab

On the Manage tab, each Google Ads campaign column displays a count of available recommendations. You can click the count to open the recommendations for that specific campaign.

The Manage tab shows a count of available recommendations for each Google Ads campaign. You can review and action these recommendations directly from the campaign table.

  1. In your HubSpot account, click More, then navigate to Marketing > Ads. If More doesn't appear in your account, navigate to Marketing > Ads directly.
  2. In the campaign table, locate the Google Ads campaign you want to review.
  3. On the Recommendations column, review the recommendation and click the recommendation count to view the recommendations for that campaign.
  4. In the right panel, click Apply now next to the recommendation to automatically apply the recommendation to the ad campaign or ad group.
  5. For each recommendation, click Apply now to implement the change, or Dismiss to ignore it.
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