BetaAnalyze content variants

Use reports within the personalization tool to view the performance of your content variants. View a summary, comparison, and top performing content variants. 

Analyze content variant performance

1. In your HubSpot account, navigate to Marketing > Personalization.
2. On the Personalization page, click the Analyze tab.
3. On the Analyze tab, click the content type dropdown menu in the top left (e.g., Landing pages) to analyze a specific content type.

4. To change the date range of the reports, click to select a date in the Date range fields.
5. At the top of the page, you can view the Overview. 
   • The following metrics will be displayed for CTAs:
     • Views: the number of times your CTAs have been seen by visitors.
     • Clicks: the number of button or link clicks for your CTAs. Any other clicks on the CTA won't be counted. Learn more about CTA performance metrics.
     • Click rate: the percentage of views that lead to button or link clicks on the CTA. The click rate is the percentage of people who viewed, then clicked the CTA.
   • The following metrics will be displayed for pages:
     • Views: the number of times the landing page content has been loaded on a web browser.
     • Submissions: the number of form submissions on the landing page.
     • Conversion rate: the percentage of visitors to a landing page who submitted a form. Learn more about landing page performance metrics.
6. To view top performing personalized content, view the Highest performing assets table. Click the rightIcon expand icon for a personalization to view the metrics for each variant.
7. To compare non-personalized content to content variants, view the Personalization performance comparison (views) chart. 
   • To change the frequency of the chart, click the Frequency dropdown menu and select a frequency (e.g., Weekly) in the top right of the chart.
   • Hover over a specific point on the chart to see a breakdown of its data.