Add a call-to-action (CTA) to your HubSpot content

Last updated: October 8, 2018

Applies to:

Marketing Hub Professional, Enterprise
Legacy Marketing Hub Basic

A call-to-action (CTA) is a button or link placed on a website to drive prospective customers to convert to leads via a landing page form. Place your CTA in a location where it's easily visible to your visitors and makes sense for someone to click it. For example, you might place a CTA to start a free trial under a product description.

Add a CTA to your blog post, email, or page

  • In your HubSpot Marketing Hub Basic, Professional, or Enterprise account, navigate to your blog, email, landing pages, or website pages dashboard.
  • Hover over the blog post, email, or page to insert the CTA, then click Edit.
  • Locate a rich text module in the content editor. Place your cursor at the location to place the CTA, then click Insert > Call-to-Action in the rich text toolbar.
  • In the right pane, select the CTA to insert, then click Insert. 

  • The CTA will now appear in your rich text editor and in your page preview. Click the CTA in the rich text editor to edit or delete it.

Add a CTA to your HubSpot content template

  • Click the Settings tab, then select Advanced Options.
  • In the Template section, hover over the thumbnail and click Edit template.


  • If the template is being used by other content, a dialog box will alert you that other pages are using this template. Click Edit this template to update all pages that are using the template, or click Clone & edit new template if you don't want to affect other pages using this template.
  • In the template, add your CTA to the CTA module or rich text module of your choice, or create a new module to insert the CTA in.
  • Click the module in the layout editor. In the module inspector on the right, locate the Default content section.
    • CTA module: click the CTA dropdown menu and select the CTA.
    • Rich text module: hover over and click the rich text content preview. In the rich text content editor, place your cursor at the location to place the CTA, then click Insert Call-to-Action in the rich text toolbar.

      rich-text-module-insert-ctaIn the right pane, select the CTA, then click Insert.

  • In the upper right, click Publish changes to take the changes live on the template.