What options do I have to allow my contacts to unsubscribe?

Last updated: March 15, 2016

At any given time, any of your contacts may receive one of your marketing emails and feel the need to opt-out. For whatever reason, they simply want to unsubscribe from receiving future emails from you. Maybe they want to opt-out of receiving all types of email communication no matter the topic. Or maybe they just want to modify their subscription preferences and choose to receive only certain types of emails from you. Either way, it is the contact's choice, so this article explains how to implement those 'choices'.

CAN-SPAM Office Location Information module in an email template

In your email template, you are required to include subscription options for your contacts. The perfect module for this is the CAN-SPAM Office Location Information module.

  • In the editor in your email template layout > locate the CAN-SPAM Office Location Information module > Click the gear > Edit Options
can-spam-office-location-information-module-in-email-template.png
  • In the Edit Module Options window, you may insert one or both subscription links by clicking the blue Unsubscribe button:
    • Subscriptions Link allows contact recipients to select which email types they wish to opt-in to or opt-out of
      • For coders, this hubL token looks like this in the source code {{ unsubscribe_link }}
    • Automatically Unsubscribe Link allows contacts to opt-out of all email communications
      • For coders, this hubL token looks like this in the source code  {{unsubscribe_link_all}}

 

  • After making your desired edits in this module, click Done > Publish changes
  • Please note: In the event you do not have at least one of these subscription tokens in your email template, you will not be able to publish your template since having at least one of these is required to send marketing emails from HubSpot.

Related articles:

How to set up your email footer information

What is CAN-SPAM

How do I unsubscribe or opt contacts out of email?