What are Smart Content Insights and how do I use them?

Last updated: October 23, 2015

Applies to:

Smart Content insights look into your contact database and surface information that you can see while you're editing your website pages, blog, or emails. These insights are meant to surface information from your contacts to show how you can better reach out to new visitors based on known information from your contact database.

You'll see the insight pop up when you hover over the smart icon within a module on your page or email, as shown below:

User-added image
User-added image

Smart Content insights will display on the following modules: rich text, form, and HTML.

You can click Make Smart within the insight to proceed with setting up smart content within your module of choice.

In order to use Smart Content Insights...
  • You must have at least 10 contacts in your database marked as customers and other contacts marked with different lifecycle stages.
  • You must be using the new inline editor.

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