What information is required in the CAN-SPAM footer?

Last updated: May 31, 2018

Applies to:

Marketing Hub
Basic, Professional, Enterprise

The CAN-SPAM Act of 2003 covers commercial email messages in the United States. The European Union has a similar ePrivacy Directive.

The CAN-SPAM Act requires that all commercial emails include a visible and operable unsubscribe mechanism and a legitimate physical address (or P.O. Box) for the business promoting its product or service. You can learn more about what CAN-SPAM means for businesses here.

Required email footer information

The following tokens are required in your marketing emails sent from HubSpot:
  • Company Name
  • Company Street Address 1
  • City
  • State
  • A link to manage Email Preferences or Unsubscribe All

These elements are required to save an email template and to send a marketing email. By default, these tokens are included in the footer of your HubSpot email templates in the Office Location Information module.

Further reading

You can learn how to customize your email footer information hereIf you are using a custom coded email template, you can learn how to implement the CAN-SPAM tokens on our Design Forum.

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