The CAN-SPAM Act of 2003 covers commercial email messages in the United States. The European Union has a similar ePrivacy Directive.
The CAN-SPAM Act requires that all commercial emails include a visible and operable unsubscribe mechanism and a legitimate physical address (or P.O. Box) for the business promoting its product or service. The elements required are as follows:
- Company Name
- Company Street Address 1
- A link to Email Preferences OR Unsubscribe All
By default, these elements are included in the footer of your HubSpot email templates within the Office Location Information module.