What information is required in the CAN-SPAM footer?

Last updated: May 17, 2016

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The CAN-SPAM Act of 2003 covers commercial email messages in the United States. The European Union has a similar ePrivacy Directive.

The CAN-SPAM Act requires that all commercial emails include a visible and operable unsubscribe mechanism and a legitimate physical address (or P.O. Box) for the business promoting its product or service. The elements required are as follows:

  • Company Name
  • Company Street Address 1
  • City
  • State
  • A link to Email Preferences OR Unsubscribe All

By default, these elements are included in the footer of your HubSpot email templates within the Office Location Information module.

If you are using a custom coded email template, see details on how to implement the CAN-SPAM tokens here.

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