What is the 'Email confirmation status' contact property?

Last updated: August 24, 2018

Applies to:

Marketing Hub Basic, Professional, Enterprise

The Email confirmation status contact property is a contact property set by HubSpot based on the HubSpot email double opt-in feature. It pertains to the status of a contact's eligibility of receiving marketing email.

This contact property keeps track of any contact's interaction with double opt-in email and provides more insight into whether or not your contact has interacted with your double opt-in email. 

Below is a list of status definitions you'll find in the Email confirmation status property:

  • Confirmed: the user's double opt-in status has been confirmed and a follow up email has been sent.*
  • Confirmed Pending: the user has entered the double opt-in flow has yet to be sent the confirmation email.
  • Confirmation Email Sent: the confirmation email has been sent. HubSpot is waiting for a confirmation via a click.
  • User has not clicked sent link: the confirmation email has been received by user several hours ago, but they have yet to click on link provided.
  • User clicked confirmation: the user has clicked on the link in the confirmation email.* 
  • HubSpot Rep. marked confirmed: someone at HubSpot has marked the user as confirmed. This is more or less manual via an API call.*
  • Customer marked confirmed: a HubSpot user has marked this customer as confirmed during a bulk update.*
  • Confirmed from previous behavior: the contact received email prior to double opt-in being enabled. *
  • Confirmed due to form: the contact filled out a form on a page where double opt-in is not required.
  • Awaiting Double Opt In: the double opt-in process hasn't started yet. 


* = The contact is considered having double opted in for email


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