Integrations

Use HubSpot's integration with Zapier

Last updated: June 20, 2018

Applies to:

Marketing Hub: Basic, Pro, Enterprise

Zapier connects HubSpot with 270+ web services using triggers and actions to automate work between HubSpot and other apps. A trigger is an event that happens in one app and an action is the event that Zapier automatically performs in another app. For example, using Zapier, you can send an SMS message (action) when there's a new contact in HubSpot (trigger). 

The Zapier integration within HubSpot is free to all HubSpot customers. The integration does require a Zapier account and certain applications integrated with Zapier may require a Zapier subscription for Premium Zaps. Please see Zapier's pricing page for more information.

Connect Zapier and HubSpot

  • In your HubSpot account, click your account name in the top right corner, then click Integrations.
  • Click the All integrations tab. 
  • Search for Zapier, hover over it, and click View integration
  • You'll be brought to a new tab. Click Connect
  • Click Log in to sign into your existing Zapier account, or Sign up to create a new one. 
  • To complete the integration setup, make your first HubSpot zap. 

Create a zap

  • Once logged in to your Zapier account, click Make a zap! at the top of your screen.
  • Select the app you'd like to use for your trigger. This is the app you'd like to use to initiate an action. Select HubSpot here if you'd like an event in HubSpot to initiate an action in another app or use the search bar on the right to find the app you'd like to use for your trigger.

 

  • Click the radio button next to an available trigger on the right, then click Continue
  • If you've never connected your Zapier account to the selected app, you will be prompted to connect an account. If you are using HubSpot for your trigger and have multiple HubSpot accounts, you'll be prompted to select an account. Click Save + Continue to connect to your account.
  • Once connected, you'll be asked to set up your trigger template. Customize as needed, then click Continue

zapier-trigger-set-up

  • Next, select the app you'd like to use for your action. This is the app in which an event will take place based on the trigger you've set up. Select HubSpot here if you'd like to initiate an initiate an event in HubSpot based on your trigger or use the search bar on the right to find the app you'd like to use for your trigger.
  • Click the radio button next to an available trigger on the right, then click Continue
  • If you've never connected your Zapier account to the selected app, you will be prompted to connect an account. If you are using HubSpot for your action and have multiple HubSpot accounts, you'll be prompted to select an account. Click Save + Continue to connect to your account.
  • Once connected to an account, you'll be asked to set up your action. Customize as needed, then click Continue.
  • You'll be able to test your zap if needed. Click Finish to complete the setup of your zap. 
  • If you haven't done so already, you'll be prompted to give your zap a name. When you're ready to start triggering new actions with this zap, click the toggle switch to take your zap live.

 

Supported HubSpot triggers

  • New Contact - Triggered when a new contact record is created in HubSpot
  • New Contact in List - Triggered when a new contact is added to a specific list
  • New Form Submission - Triggered every time a particular form is submitted
  • New Contact Property Change - Triggered every time a specified property is updated on any contact. This will also be triggered when a contact is created with this property.
  • New COS Article - Triggered when a new COS blog article is created (in draft or published)
  • New Social Media Message - Triggered when a message is posted from HubSpot in a selected social media channel

Supported HubSpot actions

  • Create or Update Contact - Create a new contact or update an existing contact based on email address
  • New Form Submission - Submits data into a selected HubSpot form
  • Add Contact to a Workflow - Enroll a contact in a specific workflow
  • Add Contact to List - Add a contact to a specific list
  • Create Social Media Message - Post a message on one of your social media channels
  • Create COS Blog Article - Create a new blog post in your HubSpot blog
  • New Enterprise Event - Fires a custom event (Enterprise customers only)

Popular Zaps for HubSpot

Here are some of the most popular Zaps for HubSpot, in no particular order:

  • Add new HubSpot contacts to a Google Spreadsheet - Zap Template
  • Get an email alert for new HubSpot contacts - Zap Template
  • Get an SMS or Phone call alert for new HubSpot contacts - Zap Template
  • Send leads from a Wufoo form to HubSpot - Zap Template
  • Send leads from an Unbounce landing page to HubSpot - Zap Template
  • Send leads from a Gravity Forms form to HubSpot - Zap Template
  • Send Eventbrite registrants to HubSpot - Zap Template
  • Create Highrise contact form HubSpot contact - Zap Template
  • Create Base CRM lead from new HubSpot contacts - Zap Template
  • Add new HubSpot contacts to a MailChimp list - Zap Template

Explore other HubSpot Zap templates.

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