Reports

How can I track Google Adwords Campaigns in HubSpot?

Last updated: December 13, 2016

Available For:

Product: HubSpot Marketing
Subscription: Basic, Professional, & Enterprise

There are two ways to track Google Adwords campaigns using the Sources Report in HubSpot:

If you are using the Hubspot Ads Add-on, you will get the gclid tracking from Auto-tagging automatically, as well as the ability to tag your HubSpot campaigns through the tool, so you don't need to make any of these changes or worry about tracking URLs.

To see all visits for your ads under a single campaign:

auto-tagged_ppc
  1. Enable Auto-Tagging for Google Adwords.
  2. This will categorize all of these visits in the Sources Report under Paid Search > Auto-Tagged PPC.
  3. All visits will be bucketed together under Auto-Tagged PPC because HubSpot is unable to detect campaign names from Google's auto-tagged URLs (ex. auto-tagged URL = www.company.com/?gclid=123xyz).

Please note: if no search term is provided, you will see the visit sub-categorized as Content network (Adsense or other).

 

To see visits for each ad separated by a campaign name:

multiple_campaigns
  1. Disable Auto-Tagging for Google Adwords and create Tracking URLs in HubSpot to use for your ad's destination URL. This will allow visits from Adwords to be bucketed under separate campaigns, based on the campaign name set within the tracking URLs. Note: If auto-tagging is enabled when tracking URLs are used, visits will appear as expected in the HubSpot Sources Report, but Google Analytics may display multiple entries within their reports for different data types.
  2. Create a Tracking URL in HubSpot to use as the destination URL for your Adwords Campaign. This will bucket the visits under Paid Search and display the campaign name within the Sources Report.
  3. Navigate to Reports > Reports Home > Tracking URL Builder. Use the following criteria for the tracking URL:
  • URL = URL of your page
  • Campaign = choose an existing campaign name or create a new campaign name for your ad.
  • Source = Paid Search

Within the Sources Report breakdown for Paid Search, HubSpot will drilldown into the campaign name and search term. Source will not display in the graph.

If you are also reporting on your Adwords campaigns in Google Analytics, the source may display in your reports. Learn more about the traffic source dimensions used in Google Analytics. If you customize the source and medium parameters for Google Analytics, HubSpot will categorize a visit as Paid Search as long as at least one of the parameters (source or medium) contains "ppc" or "cpc" or "adwords."

Please note: if no search term is provided, you will see the visit sub-categorized as Content network (Adsense or other).