Track Google AdWords campaigns in HubSpot without the Ads Add-on

Last updated: September 26, 2018

Applies to:

Marketing Hub
Basic, Professional, Enterprise

If you are not using the Ads Add-on, you can still track your Google AdWords campaigns in HubSpot.

In order to do so, you need to specify the name of your AdWords campaign using a utm_campaign parameter in the URL. Learn more about editing your custom parameters in Google AdWords

Alternatively, you can use a full tracking URL as your destination URL in Google AdWords. You can create the tracking URL in HubSpot's tracking URL builder:

  • In your HubSpot account, navigate to Reports > Analytics Tools.
  • Click Tracking URL Builder
  • Click Create tracking URL in the top-right corner. 
  • In the Create tracking URL pane, use the following criteria for the tracking URL:
    • URL = URL of your page.
    • Campaign = choose an existing campaign name or create a new campaign name for your ad.
    • Source = Paid Search.
  • Click Create

This will bucket the visits under Paid Search and display the campaign name within the sources report.

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