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HubSpot to Facebook Lead Ads field mappings

Last updated: November 17, 2018

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Facebook's default fields are mapped to HubSpot automatically. Custom Facebook lead ad fields will automatically create a corresponding HubSpot multi-line text property in the Facebook Lead Ad Properties property group.

Default Facebook Lead Ads field mappings

Facebook Default Field HubSpot Field
email email
full_name firstname + lastname
first_name firstname
last_name lastname
phone_number phone
street_address address
city city
state state
province province
country country
post_code zip
zip_code zip
company_name company
job_title jobtitle
work_phone_number mobilephone
work_email Maps to email if no email specified. Otherwise create work_email field.

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