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Where do I see data from my tracking URL?

Last updated: November 17, 2017

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Marketing: Basic, Pro, Enterprise
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Visit data for your tracking URLs can be viewed in the advanced traffic and sources reports in your traffic analytics tool.

Please note: tracking URLs cannot be used to track clicks on a particular link. Instead, tracking URLs are used to report where visits to your website are coming from. Read more about this here

To view tracking URL data by campaign, then source

  • In your HubSpot Marketing Basic, Professional, or Enterprise account, navigate to Reports > Analytics Tools

  • Select Traffic Analytics.   

  • Click the Advanced Traffic Reports tab. Here, you can view traffic data for the campaign that was designated within the tracking URL builder for the tracking URL, then drill down to the source (e.g., Social Media, Email, Paid Search, or Other Campaigns). If you did not add a category for a source, your sessions and other information will appear in Other Campaigns.

Please note: the campaign will not appear unless sessions have been recorded during the set time frame. 

  • Below is an example of a tracking URL that came from campaign="product-updates" and source="email".

To view tracking URL data by source, then campaign

  • In your HubSpot Marketing Basic, Professional, or Enterprise account, navigate to Reports > Analytics Tools
  • Select Traffic Analytics.   
  • Click the Sources tab. Here, you can view traffic data for the source (e.g., Social Media, Email, Paid Search, or Other Campaigns) that was designated within the tracking URL builder for the tracking URL, then drill down to the campaign. If you did not add a category for a source, your sessions and other information will appear in Other Campaigns.

Please note: the campaign will not appear unless sessions have been recorded during the set time frame. 

  • Below is an example of a tracking URL that came from source="facebook" and campaign= "email deliverability july 2017".
If you are not seeing the data for your tracking URL that you expect, please refer to this article.

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