Export social post data

Last updated: September 30, 2018

Applies to:

Marketing Hub  Professional, Enterprise
Legacy Marketing Hub Basic

You can export data for your social posts published through HubSpot, which includes:

  • All of your published social posts to date across all your social media accounts.
  • The historic performance of your various social posts and accounts.
  • The types of social posts that garner the most engagement across all accounts.

Export your social posts

  • In your HubSpot account, navigate to Marketing > Social.
  • In the upper right, click Export. Any account, date range, or campaign filters that have been set on the dashboard will not apply to the export.

  • In the dialog box, enter your Email, then click Export.
  • You'll receive an email from HubSpot shortly with the social export in your inbox. Click Download, then save the Excel file to your device.

  • Open the Excel file on your device. Here, you'll see a database of all of the social posts you've published through HubSpot to date.

  • The columns in the file include:

    • Status: if your post was published successfully or unsuccessfully.
    • Channel: the social network the post was published on.
    • Account: the specific social account the post was published to.
    • Campaign: the name of the HubSpot campaign the post is associated with.
    • Published Message: the content of your post. Here, you can identify common themes, such as words or phrases that get more clicks and interactions.
    • Shortened URL: the shortened URL of any link shared within the post.
    • Original URL: the original URL of any link shared within the post.
    • Clicks: the number of clicks on any link shared within your post.
    • Interactions: the number of interactions with your post, such as retweets, likes, and replies.
    • Channel-specific interactions: the number of interactions with your post specific to the channel, such as Twitter retweets and LinkedIn comments.
    • Publish Time: the date and time the post was published through HubSpot.
    • Created Time: the date and time the post was created in HubSpot.
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