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Export social post data

Last updated: March 5, 2025

Available with any of the following subscriptions, except where noted:

Marketing Hub   Professional , Enterprise
Legacy Marketing Hub Basic

You can export data for social posts that were published through HubSpot. Data for social posts published directly through the social network will not be included. The data will include:

  • All published social posts to date across all connected social media accounts.
  • The historical performance of your various social posts and accounts.
  • The types of social posts that receive the most engagement across all accounts.

To export your social post data:

  • In your HubSpot account, navigate to Marketing > Social.
  • In the top right, click Export posts. Any account, date range, or campaign filters that have been set on the dashboard will not apply to the export.
     

 

  • In the dialog box, click the Send to dropdown menu and select an email address
  • At the bottom, click Export.
  • You'll receive an email from HubSpot in your inbox. In the email, click Download, then save the file to your device. This download link will only be valid for 90 days.
     

 

  • The file will contain a database of all of the social posts you've published through HubSpot to date. The columns in the file include:
    • Status: if your post was published successfully or unsuccessfully.
    • Channel Type: the social network the post was published on.
    • Channel Name: the specific social account the post was published to.
    • Publish Time: the date and time the post was published through HubSpot.
    • Updated Time: the date and time the post was last updated in HubSpot.
    • Campaign: the name of the HubSpot campaign the post is associated with.
    • Published Message: the content of your post. Here, you can identify common themes, such as words or phrases that get more clicks and interactions.
    • Shortened URL: the shortened URL of any link shared within the post.
    • Original URL: the original URL of any link shared within the post.
    • Link Clicks: the number of clicks on any link shared within your post.
    • Total Impressions: the total number of views on your social posts
    • Total Interactions: the number of interactions with your post, such as reposts, likes, and replies.
    • Channel-specific interactions: the number of interactions with your post specific to the channel, such as LinkedIn comments.
  • To review the exported post data for different time ranges, at the bottom, click All posts, Last 7 days, or Previous Month.

 

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