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Create a blog

Last updated: November 12, 2026

Available with any of the following subscriptions, except where noted:

Create one or more blogs to organize and publish content for your content strategy. Set a blog name, language, and URL for each blog, and adjust settings.

For example, Sprocket Supply Co., an eCommerce company selling sustainable office supplies, wants to separate content for different audiences. A marketer creates one blog for customer-facing product news and another for partner resources. This allows each audience to find relevant content in one place, and the team can manage each blog's settings separately.

Please note: the number of blogs you can create depends on your HubSpot subscription.

Create a new blog

Permissions required Website settings permission is required to create a blog. Global content and theme settings permission is also recommended. 

  1. In your HubSpot account, click the settings icon in the top navigation bar.
  2. In the left sidebar menu, navigate to Content > Blog.
  3. In the Current view section, click the first dropdown menu and select Create new blog. In accounts with the Brands add-on, this will be the second dropdown menu instead. 

The blog settings page is displayed. An arrow points to the Current view dropdown menu. In the menu, a box is placed around the Create new blog hyperlinked text.

  1. In the dialog box, enter text in the Blog name field.
  2. Click the Blog language dropdown menu and select a language.
  3. In the Blog Meta Description field, enter a description for the blog.

The blog settings page is displayed with a dialog box visible for creating a new blog. Three fields are present in the dialog box including Blog name, Blog language, and Blog Meta Description.

  1. When finished, click Create. You'll be directed to the General tab of the blog settings page.

Next steps

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