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Create a blog
Last updated: November 12, 2026
Available with any of the following subscriptions, except where noted:
Create one or more blogs to organize and publish content for your content strategy. Set a blog name, language, and URL for each blog, and adjust settings.
For example, Sprocket Supply Co., an eCommerce company selling sustainable office supplies, wants to separate content for different audiences. A marketer creates one blog for customer-facing product news and another for partner resources. This allows each audience to find relevant content in one place, and the team can manage each blog's settings separately.
Please note: the number of blogs you can create depends on your HubSpot subscription.
Create a new blog
Permissions required Website settings permission is required to create a blog. Global content and theme settings permission is also recommended.
- In your HubSpot account, click the
settings icon in the top navigation bar. - In the left sidebar menu, navigate to Content > Blog.
- In the Current view section, click the first dropdown menu and select Create new blog. In accounts with the Brands add-on, this will be the second dropdown menu instead.

- In the dialog box, enter text in the Blog name field.
- Click the Blog language dropdown menu and select a language.
- In the Blog Meta Description field, enter a description for the blog.

- When finished, click Create. You'll be directed to the General tab of the blog settings page.
