Connect your Microsoft Advertising account to HubSpot

Connect your Microsoft Advertising account to HubSpot to manage your Microsoft ads in HubSpot’s ads tool. Once your Microsoft Advertising account is connected, HubSpot will display and report on all existing ad campaigns from that account.

Microsoft Advertising connection requirements

• Microsoft Advertising doesn't support sign in with Google. To connect your Microsoft Advertising account to HubSpot, sign in with your Microsoft account credentials:

  • New customers can sign up for Microsoft Advertising with a Gmail address, but don't select Sign up with Google. Enter your email address in the field and create a password instead.
  • Existing customers who signed up for Microsoft Advertising using their Google account must create a new sign-in account and assign it the Super Admin role for their advertising account before they can connect to HubSpot.
• Only individual Microsoft Advertising accounts can be connected to HubSpot. Microsoft Advertising customer accounts cannot be connected to HubSpot. Any Microsoft Advertising account managed in a customer account should be connected to HubSpot individually.
• Cancelled Microsoft Advertising accounts cannot be connected to HubSpot. If a connected Microsoft Advertising account is cancelled, it will be disconnected from HubSpot. An error will display in HubSpot next to any cancelled accounts. Learn more about cancelled accounts and how to reactivate them in Microsoft’s documentation.
• If you've installed an ad blocker extension for your browser, the extension must be turned off when connecting your Microsoft Advertising account and when using the HubSpot Ads tool.
• The HubSpot user connecting the Microsoft Advertising account must have the following permissions:
  • In HubSpot, the user will need Publish access to the ads tool.
  • If your Microsoft account is managed by your organization, a Microsoft Entra administrator may need to approve HubSpot's access before you can connect. To grant access, your administrator must make Microsoft Advertising known to the tenant. This can be done by doing either of the following:
    • From the Graph API explorer, run POST https://graph.microsoft.com/v1.0/servicePrincipals with {"appId": "d42ffc93-c136-491d-b4fd-6f18168c68fd"}. 
    • From PowerShell, run (after filling in the access token): 

      $accessToken = "<YOUR_ACCESS_TOKEN>"

      $headers = @{

      "Authorization" = "Bearer $accessToken"

      "Content-Type" = "application/json"

      }

      $body = @{

      appId = "d42ffc93-c136-491d-b4fd-6f18168c68fd"

      } | ConvertTo-Json

      $response = Invoke-RestMethod `

      -Uri "https://graph.microsoft.com/v1.0/servicePrincipals" `

      -Method Post `

      -Headers $headers `

      -Body $body

      $response

• • Grant consent to the HubSpot Ads integration. This can be done by doing either of the following:
    
    • Via Entra:
      • Sign in to the Microsoft Entra admin center with at least a Cloud Application Administrator role. 
      • Go to Entra ID > Enterprise apps > All applications.
      • Search for ‘HubSpot Ads Production App’, then select it.
      • Go to Security > Permissions, then click Grant admin consent.
    • Via browser:
      • Replace tenantID with your tenant ID, and navigate to this page: https://login.microsoftonline.com/"tenantID"/v2.0/adminconsent?client_id=f786e242-987b-46ab-b5bf-29cc6b28bb00&state=12345&scope=d42ffc93-c136-491d-b4fd-6f18168c68fd/msads.manage
  • In your Microsoft Advertising account, the user will need Super Admin access for that individual account. You can check the access level for any user by clicking the Tools dropdown menu and selecting Account access.

Connect your Microsoft Advertising account

1. In your HubSpot account, click the settings icon in the top navigation bar.
2. In the left sidebar menu, navigate to Marketing > Ads.
3. In the Ad accounts tab, click Connect account.
4. In the dialog box, select Microsoft Advertising. 
5. In the pop-up window, log in to your Microsoft account using the email address associated with your Microsoft Advertising account, then click Allow.
6. If your Microsoft account is associated with existing Microsoft Advertising accounts, each of your accounts will be listed in the dialog box. In the dialog box, select the checkboxes next to the accounts you want to connect to HubSpot, then click Connect.
7. If you don't have an existing Microsoft Advertising account, you can create one from within HubSpot:
   • In the dialog box, click Create ad account. 
   • Configure your account information:
     • Ad account name: enter a name for your ad account. 
     • Email address: enter the email address you use to log in to your Microsoft account.
     • Time zone: select a time zone for your Microsoft Advertising account. 
     • Currency: select a currency for your Microsoft Advertising account. This currency will be set within your new Microsoft Advertising account and cannot be changed later.
   • Click Create account.
8. Click the Go to your new Microsoft Advertising account settings and add your billing information link to open a new browser tab and finish setting up your account from within Microsoft Advertising.
9. After you've added your billing information from your Microsoft Advertising account, navigate back to the Ad accounts tab and click I've added billing information.

Manage connected Microsoft Advertising accounts 

After connecting your Microsoft Advertising account, all accounts you've connected will appear in your Ads accounts settings in HubSpot. Once your Microsoft Advertising account is connected, you can also connect additional users so that they can manage and create ad campaigns for the account. 

To manage your Microsoft Advertising account:

1. In your HubSpot account, click the settings icon in the top navigation bar.
2. In the left sidebar menu, navigate to Marketing > Ads.
3. Hover over an ad account and click the Actions dropdown menu to: 
   • View details: review additional information for your connected ad account, such as auto-tracking settings and primary users. 
   • Connect Microsoft user account: connect a Microsoft user for this ad account. This option will be grayed out if a user has already been connected. 
   • Manage access: if you have a Marketing Hub Enterprise subscription, you can manage access to your ad accounts. Learn more about limiting access to your HubSpot assets. 
   • Move to another brand: if you have the Brands add-on, you can assign the ad account to a specific brand. 
   • Disconnect ad account: disconnect your Microsoft ad account. 

Please note: if your ad account has outstanding billing issues, violations of Microsoft's ad policies, or has been inactive for a long period of time, HubSpot will mark your ad account as Inactive. To fix this issue, check your Microsoft Advertising account settings and Microsoft's support resources.