Create one-to-one email reports

You can report on your one-to-one email open, click, and reply rates when building reports in the custom report builder. These metrics indicate your Sales team's effectiveness and provides insights into enhancing your sending reputation.

Create one-to-one email reports in the custom report builder

• In your HubSpot account, navigate to Reporting > Reports.
• In the upper right, click Create report.
• In the Create reports from scratch section, click Custom Report Builder.
• Click Choose my own data sources.
• In the Primary data source dropdown menu, click Activities.
• At the top, click the edit pencil icon to edit the report's name.
  
• In the Data Source left sidebar, you will see three data sources for one-to-one emails:
  • Email Click Rate
  • Email Open Rate
  • Email Reply Rate

• Customize the report, then click Save report.

Create one-to-one email reports with pre-built report

• In your HubSpot account, navigate to Reporting > Reports.
• In the right sidebar, click Sales > Activities & leads > Emails.
• Customize the report, then click Save report at the top.