1. Go to Content > Calls-to-Action
In HubSpot, navigate to Content > Calls-to-Action.
2. Choose your CTA
Review the CTAs on your dashboard and decide which one you want to use.
3. Add the CTA to a webpage
Now go to the website page or landing page in which you want to insert the CTA. Place your cursor where you want to place the CTA, then click Insert > Call-to-Action or select the CTA icon from the toolbar.
In the CTA dialog box, choose which CTA you would like to insert by clicking the CTA and then clicking Insert CTA.
Your CTA will now appear in your rich text editor and on your page preview. In the content editor, you can remove or edit your CTA.
4. How to add a CTA to a web page if you don't have a rich text module
To add a CTA to your webpage from the template layout editor, click Settings in the content editor, scroll down, and then select Advanced Options. Hover over the thumbnail under Template and click Edit template.
In the dialog box, select Edit this layout anyway or Make a copy if you don't want to affect the other pages using this template.
In the Edit Module Options window, add a CTA the same way you would in the site pages content editor. Select Insert > Insert Call-to-Action or click the Call-to-Action icon in the toolbar.
In the dialog box, choose which CTA you would like to insert by clicking on a CTA and then clicking Insert CTA.
Your CTA will now appear in your rich text editor in Edit Module Options. You can always remove or edit your CTA. Click Done to finish adding your CTA.
Click Publish Changes in the upper right-hand corner to publish the changes you made to your template.