Add smart content to your calls-to-action (CTAs)

Add smart content to your calls-to-action (CTA) to display different versions of your CTA based on viewer category. For example, you can display text on your CTAs for visitors from a specific country or contact lifecycle stage.

Please note: smart content in a CTA that has been added to a marketing email is not currently supported.

1. In your HubSpot account, navigate to Marketing > CTAs.
2. In the top right, click Create.
3. You can use smart content when creating a new CTA from scratch or from a template:
   • To create a new CTA from a template, in the left panel, click HubSpot Templates. Then, select a template that matches your goals. 
   • To create a new CTA from scratch, in the left panel, click Start from scratch. Then, select a CTA type.
4. In the left panel, from the Add tab, click and drag a new element directly into the right panel of the editor. Or, click an existing element on your CTA. 
5. In the Smart rules section, click + Add. 
    

6. In the right panel, click the Show different content based on dropdown menu and select a category. Learn more about smart rule categories.
7. Under the rules section, add and manage your smart rules:
   • To add a new smart rule in the same category, click + Add. Then, click the dropdown menu and select a rule. 
   • To delete the rule, click the deletedelete icon to the right of the rule. 
8. After setting up your smart category and rules, at the bottom, click Save.
    

9. In the left panel, click the Editing for dropdown menu to switch between default content and smart content for each rule.
10. To add new rules or edit existing rules, click Manage. 
11. Continue setting up your CTA.