Customize the 'View as web page' message in your marketing email

Last updated: October 13, 2020

Applies to:

Marketing Hub  Professional, Enterprise
CMS Hub  Professional, Enterprise
Legacy Marketing Hub Basic

When you enable a web version of a marketing email, you can customize the text and link that appears in the email by editing your email template.

  • In your HubSpot account, navigate to Marketing > Email.
  • Hover over the email you to edit, and click Edit.
  • In the editor, click the default text to open the editing options for the View As Web Page module.
  • On the sidebar pane, click Edit in template below Web version content and styles to open the template.

  • If this template is being used for other emails, you'll be prompted to Cloned & edit new template. If you don't want your changes to affect other emails using the same template, you should select this option and save your new template in a file.
  • In the template, click the View as web page module to select it in the inspector. Then, hover over the default content and click the expand icon expand to open the copy in a rich text editor.

  • In the editor, update the message.
  • In the upper right, click Publish changes.