Create a web version of a marketing email

Turn on the web version of your marketing email to automatically generate a page using the contents of the email. This can help users who are having issues viewing the email still receive the content. 

Once published, the web version of your email will be available through a link in the body of your email, but will not be indexable by search engines like Google.

Understand limitations and considerations

• The email's web version will not be live until the corresponding email is sent. 
• Web versions of automated emails will always reflect the most recently updated version of that email. 
• The HubSpot tracking code will not be included in the web version of your email, and any associated views won't be tracked in traffic analytics or campaigns.
• Only contact and company personalization tokens will render in the web version of your marketing email. All other personalization tokens will only show the fallback value. 
• If you included a product or abandoned cart module in your email, products in the module will not render in the web version.
• Web versions of emails are not available in HubSpot free trial accounts.

Create a web version of a marketing email

1. In your HubSpot account, navigate to Marketing > Email.
2. Click the name of a drafted email, or click Create email. 
3. In the email editor, click the Setup tab.
4. Click to toggle the Web version switch on. 
5. In the Page Title field, enter a title for your page. This will appear as the page name in the visitor's browser. 
6. In the Web Version URL section, set the page's URL:
   
   • If you have multiple connected domains, click the Domain dropdown menu and select a domain. 
   • In the Content slug field, enter the URL slug. 
7. To unpublish the web version on a specific date: 
   • Select the Unpublish page on specific date checkbox. 
   • Click the Unpublish date date picker and select a date. 
   • Click the Unpublish time dropdown menu and select a time. 
   • Click the When page is unpublished, redirect visitors to dropdown menu and select a page. To redirect to a page not hosted on HubSpot, select Enter an external URL, then paste the URL in the dialog box and click Save. 

Please note: if your account has a Marketing Hub Starter subscription, the web version of the email will automatically expire a year after publication. 

Edit default web version content in the design manager (Professional or Enterprise only)

If you have a Marketing Hub Professional or Enterprise subscription, you can edit the default content used for web versions of emails when using templates built in the design manager's layout editor:

1. In your HubSpot account, navigate to Marketing > Email.
2. Click the name of a drafted email using a coded template, or click Create email. 
3. In the email editor, click the Setup tab.
4. In the Web version section, click Edit web version contents. 

5. To edit the template used by this email, click Edit this template. 
6. To switch this email to a clone of its current template, then edit the clone: 
   • Click Clone & edit new template. 
   • In the dialog box, enter a name for the cloned template. 
   • Select a location where the new template will be saved. 
7. If the template uses the layout editor, click the View as Web Page module in the design manager and edit its default content. 
8. In the top right, click Publish changes.