Last updated: January 31, 2024
If you've created a product library in your HubSpot account, you can promote your products by embedding them directly in your marketing emails.
Please note: the abandoned cart module is not currently available if you installed HubSpot and Shopify (Data Sync). Instead, you can use a Cart personalization token in an automated email to automatically populate properties, such as the Cart URL, from an enrolled cart record in a workflow.
Please note: it's strongly recommended that you include both a product URL and an image URL for each product in your product library to ensure that the module populates product information correctly when editing your email.
In the left sidebar, you can customize which products will appear in your email:
Please note: if no products match the selected recommendation filter, or if you haven't yet added products to your product library, your email preview will feature placeholder content instead. You can still design and style this placeholder content so that your email is ready to send once product data is available.
After you configure your products, you can edit their styling and arrangement:
If you've connected a Shopify account to HubSpot, you can insert and customize an abandoned cart module in an automated email, to help drive reengagement and encourage prospects to complete their purchases.
To add an abandoned cart module: