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Connect HubSpot and Shopify

Last updated: June 10, 2021

Applies to:

All products and plans

The HubSpot and Shopify integration bridges the gap between your ecommerce activities and marketing efforts.

Connect your Shopify stores to HubSpot

You can connect one or more of your Shopify stores to HubSpot. Each connected Shopify store will have an ecommerce settings page, with its own set of embedded ecommerce workflows (Marketing Hub and Sales Hub Professional or Enterprise accounts only).

  • In your HubSpot account, click the Marketplace icon marketplace in the main navigation bar, then select App Marketplace.
  • Use the search bar to locate and select the Shopify integration.
  • In the upper right, click Install app.
  • In the dialog box, enter your Store's Shopify URL and click Connect to Shopify.
  • In the pop-up window, enter your Shopify credentials and click Log in.

You'll return to HubSpot and see a dialog box indicating that your Shopify store has been connected to HubSpot. Your HubSpot tracking code will be added to all of your Shopify store pages automatically. Check the progress of your import of data from Shopify or modify your sync settings by clicking Go to ecommerce settings.

Once your first store is connected, you can connect additional Shopify stores from the Shopify integration page. In the top left, click the name of the store and select + Connect another store. To switch between stores, use the store name dropdown menu in the upper left.

The contact, deal, and product property Source store can be used to identify any connected Shopify stores that have synced with the object, and allows you to report, filter, and view data from individual stores, or all your connected stores at once.

Customize your sync settings

Once your Shopify store is connected to HubSpot you can customize your sync settings.

  • In your HubSpot account, click the Marketplace icon marketplace in the main navigation bar. Under Manage, select Connected apps
  • Click Ecommerce.
  • Select One-way or Two-way Sync:
    • One-way sync: this will be enabled by default. Data will sync from Shopify to HubSpot only.
    • Two-way sync: enable Two-way sync to ensure that your customer information is up to date. In the Data sync section of the ecommerce settings, select Two-way sync and, in the dialog box click Turn on. Enter your Shopify credentials.


When two-way sync is enabled, the contact properties below will be synced any time you update them in either your Shopify account or HubSpot account:

  • Accepts marketing
  • Accepts marketing updated at
  • First name
  • Last name
  • Address
  • Default address
  • Phone
  • Tax exempt

The Email contact property will also be synced with HubSpot when you first create a contact in Shopify, but if you update the contact's email address in Shopify, the new email address will not sync to HubSpot. If you update the email address in HubSpot, the new address will sync to Shopify.

Please note: it is recommended that the Ecommerce pipeline is not edited. This pipeline is used by all integrations using the Ecommerce Bridge, any updates to any store will revert this pipeline to its default label and stages.

Learn more about using the Shopify integration or if you're already using PieSync, you can learn more about connecting Shopify through PieSync.