Analytics Tools

Create submitted form events

Last updated: October 13, 2020

Applies to:

Marketing Hub  Enterprise

Submitted form events record when a HubSpot form on your website receives a submission. Once you've created your events, learn how to analyze and manage your event completions.

You can also create visited URL eventsclicked element events, and custom events.

Please note: access to this feature will still be available for HubSpot accounts with a Sales Hub Enterprise or Service Hub Enterprise subscription prior to January 9th 2020.

  • In your HubSpot account, navigate to Reports > Analytics Tools.
  • Click Behavorial Events.
  • In the upper right, click Create event.
  • In the right panel, set up your event:
    • Enter an Event name.
    • To easily find and keep track of your event, click the Tags dropdown menu and select or enter a tag.
    • In the Event type section, select Submitted form.
  • Click Next.

  • Click the Form dropdown menu and select a HubSpot form.
    • If you're using an external form via the Forms API, select the corresponding HubSpot form the submissions are posted to.
    • To track non-HubSpot forms without using the Forms API, use custom events instead.
  • If you have the form placed on multiple pages and only want to track the form submissions on a specific page, enter the Page URL.
  • Click Save to finish creating your submitted form event.

HubSpot Help article screenshot