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HubSpot's default marketing event properties

Last updated: January 29, 2024

Marketing event properties store information about your marketing events. HubSpot creates default properties in each account to store key information about the marketing event.

Some default properties cannot be edited. Instead of editing a default property, you can create custom marketing event properties.

To view your marketing event properties:

  • In your HubSpot account, click the settings settings icon in the top navigation bar.
  • In the left sidebar menu, navigate to Properties.
  • Click the Select an object dropdown menu and select Marketing event properties

Property definitions

  • AppId: the appId associated with the marketing event.
  • Attendees: the number of people who attended the marketing event. 
  • Cancellations: the number of cancellations for the marketing event.
  • Cancelled: indicates if the marketing event has been cancelled.
  • Created by user ID: the user that created the marketing event. 
  • Description: the description of the marketing event.
  • End date: the end date and time of the marketing event. 
  • Name: the name of the event. 
  • No shows: the number of people who registered for this event but did not attend or cancel.
  • Object create date/time: the date and time at which this object was created.
  • Object last modified date/time: most recent timestamp of any property update for this event. 
  • Organizer: the marketing event organizer.
  • Owner Assigned Date: the date the owner was assigned to the marketing event.
  • Record ID: the unique ID for the event.
  • Registrations: the current number of registrations for this marketing event.
  • Start date: the start date and time of the marketing event. 
  • Type: the type of marketing event. 
  • Updated by user ID: the user that last updated the object. 
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