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Export your marketing email performance data

Last updated: January 29, 2024

Available with any of the following subscriptions, except where noted:

All products and plans

Export your overall email performance data or recipient data for a specific email. Learn how to analyze the basic or advanced email data from a specific sent email.

Export overall email performance data

  • In your HubSpot account, navigate to Marketing > Marketing Email.
  • In the top right, click Export.
  • In the dialog box, click the File format dropdown menu and select the file format for the download.
  • Under Export type, select whether you want to export all emails, or you can export emails from a custom time range.
  • Under Advanced options, you can optionally customize other details for the exported data:
    • For a more detailed report, select the Include advanced report data checkbox.
    • To include a column with a preview URL for each email, select the Include preview link checkbox.
    • If your account has the business units add-on, you can also include the name of the business unit associated with the email.
  • Click Export. You will receive an email with a download link to the export file.

Export email performance data for a specific email

  • In your HubSpot account, navigate to Marketing > Marketing Email.
  • Click the name of the email. 
  • Click the Recipients tab.
  • In the left sidebar menu, navigate to an email status to export recipients from.
  • In the upper right, click the List actions dropdown menu and select Export recipients list.
  • Choose the Basic or Advanced export. If you select the Advanced option, use the dropdown menu to select the email events to export. 

  • Click Export to receive a CSV file of the email recipient event data in your inbox.

Basic export data

basic export includes basic information for each recipient. You can see columns with TRUE or FALSE values to learn more about each recipient. If you sent an A/B email test, you can see which version your contacts received in the SubType column. 

Advanced export data

Please note: advanced export data is available for Marketing Hub Starter, Basic (Legacy), Professional, and Enterprise accounts only.

An advanced export provides more details about each recipient, including responses for messages that were marked as processed or deferred. You can also see if any updates were made to your contacts' eligibility to receive email. Learn more about advanced export data in the developers documentation.

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