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Research companies on records

Last updated: December 18, 2024

Available with any of the following subscriptions, except where noted:

Sales Hub   Professional , Enterprise
Service Hub   Professional , Enterprise

You can add a card that displays company research on records. Once you've added the Company research insights card to your company records, you can use the card's prompts to gather AI-generated information about your companies.

Add the company research insights card to a record view

Users must have Customize record page layout or Super Admin permissions to customize a record view. You can only add the Company research insights card on company records.

  • Navigate to the record view editor.
  • On the middle column, click Add cards.
  • Select the checkbox of the Company research insights.
  • In the top right, click Save and Exit to apply your changes.

Research a company

The Company research insights card displays prompts to gather data about a company's news, competitors, and technology usage. To use the card on a record:

  • In your HubSpot account, navigate to CRM > Companies.
  • Click the name of a company.
  • In the middle column, navigate to the Company research insights card.
  • Click a prompt to generate company research.
    • Retrieve company news: a summary of the latest news related to the company. Click See more news to view recent news articles. Click an article title to navigate to the article.
    • Find competitors: a summary of the company's competitors. Click See more competitors to view specific details about the top three competitors. Click a competitor's name to navigate to the company's website.
    • List tech this company uses: a summary of the technology used by the company. Click See more to view a list of the technology and the services it provides.

company-research-card-breeze

  • To copy a response, hover over the result, then click the duplicate copy icon in the bottom right.
  • Click Generate again to regenerate the response.
  • To close the response, click the X in the top right.

Learn more about completing additional company research with Copilot.

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