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Purchase from the HubSpot Asset Marketplace

Last updated: September 30, 2022

Applies to:

Marketing Hub Professional, Enterprise
CMS Hub Starter, Professional, Enterprise
Legacy Marketing Hub Basic

The HubSpot Asset Marketplace allows you to purchase themes, templates, and modules that can be used in your HubSpot content.

On October 20, 2022, templates, template packs, modules, and email templates will no longer be available for purchase, download, or upgrade in the HubSpot Asset Marketplace. Please read our changelog announcement for more information. 

Review what assets you can purchase based on your account subscriptions:

Asset  Hub
  Marketing Hub Starter Marketing Hub Basic Marketing Hub Professional and Enterprise CMS Hub Starter CMS Hub Professional and Enterprise
Email templates    
Please note: you can only download assets from the Asset Marketplace based on your HubSpot subscription. For example, if you only have CMS Hub Starter, you will not be able to download any themes that include Marketing Hub Professional features such as call-to-actions. You can however download and use any Free assets.
  • In your HubSpot account, click the Marketplace icon marketplace in the main navigation bar.
  • Click Asset Marketplace.
  • Use the search bar to search for a theme by name.
  • Click the Discover dropdown menu to filter themes by All collectionsTop ThemesBest Free Themes, and New Themes
  • Click ThemesModules or Templates to browse the listing page for the specific asset. 
  • Use the filters in the left sidebar to browse for a template or module:
    • Category: select the product type you're looking for: themes, templates, template packs, or modules.
    • Themes: filter for themes, which are coded files. 
    • Templates: filter for templates. This includes blog, email, landing page, and website page templates.
    • Modules: filter for modules, which are reusable components that can be used in templates and pages.
    • Price: filter for Paid or Free themes, templates, and modules.
    • Built with (email templates only): filter for email templates using HubSpot's drag and drop template builder or custom coded templates.
    • Features (templates and template packs): filter for templates that include specific design features.
    • Functions (modules): select up to three filters for the type of module you're looking for (e.g., banner). 
    • Layout (templates and template packs): filter for templates based on layout. Choose from 1-Column, 2-Column, 3-Column, 4-Column, or Multi-Row.
    • Industry: filter for templates designed with a specific industry in mind.
    • Works with (modules): select the content types you'd like to use your module for: blog, email, or website and landing pages.
    • Provider: filter for templates and modules created by a specific provider.
  • Click a theme, template pack, or module to view the details.
  • To preview it, click View live example.
  • To make your purchase, click the Buy or Get for free button in the upper right.
  • Enter your email address and billing information, then click Payment Info

Please note: the Asset Marketplace only accepts payment via credit card. All transactions are made through Stripe (where supported), or PayPal. Once you purchase a template, you will be prompted to enter your credit card information.

Once the transaction is complete, your purchased items will automatically be added to the design manager. The name of each template or module will match the name that appears within the Asset Marketplace. If you requested a receipt at the time of purchase this will be sent to your email address. To request your receipt after your transaction is complete please reach out to your template provider.

Your purchased modules and templates will be available for use in your HubSpot content.

You can also create new emails or landing pages with your purchased templates directly from the Asset Marketplace:

  • In your HubSpot account, click the Marketplace icon marketplace in the main navigation bar.
  • Click Asset Marketplace.
  • Click the Purchased tab. 
  • Hover over a template (if the template is part of a template pack, click the arrow to expand the pack).
  • Click Create an email/landing page from this template.

Please note:


Templates and modules are purchased directly from third-party designers who list their templates in the Asset Marketplace. Please contact the provider of the template to discuss getting a refund. To do so:

  • In your HubSpot Marketing Hub Basic, Professional, or Enterprise account, click the Marketplace icon in the main navigation bar. Select Asset Marketplace.
  • Click the Purchased tab, then click the name of the template or module. 
  • Click Email support in the right sidebar to contact the provider.
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