Review and manage AEO prompts

After setting up AEO, review and manage your prompts to understand how your brand appears in answer engine responses for products or services relevant to your business. AEO analyzes your prompts to determine whether your brand appears and which competitors are mentioned.

Prompts are generated using your HubSpot data, audience, and offerings. Update this information in your Brand settings. Add and remove prompts on the Prompts tab.

Please note: you can manage AI feature access in your AI settings and configure what data is shared. Review HubSpot's AI Trust FAQs and AI Model Cards for detailed information on AI security controls, data use, and compliance.

Before you get started

Before working with AEO prompts, review the requirements and considerations.

Understand requirements

• A Super Admin must toggle the following switches on in AI Settings:
• Give users access to generative AI tools and features
• CRM data
• Customer conversion data
• Files data
• Give users access to Breeze Assistant

Understand limitations & considerations

• To align SEO efforts with AI-driven visibility, review how to set up and analyze AEO and optimize content and improve brand visibility for AI.
• Data collection begins after setting up AEO and tracking prompts.
• AEO runs tracked prompts daily. Because responses change over time, review performance across multiple days or weeks before evaluating trends.
• Prompt usage limits vary by subscription.

Understand the buyer journey phases

Each prompt is assigned a single buyer journey phase based on its intent. This classification helps interpret visibility metrics within the correct context.

The four Buyer Journey phases are:

• Awareness: broad, unbranded, problem-based queries where brand mentions are typically lower.
• Consideration: unbranded queries where users compare available solutions.
• Evaluation: branded comparisons that explicitly name your company or competitors.
• Decision: high-intent queries focused on deciding whether a specific product or company meets defined needs or features.

A prompt can only be associated with one Buyer Journey stage. This ensures reporting and visibility metrics are interpreted consistently. Changing the stage isn't recommended.

Review prompts

1. In your HubSpot account, click More, then navigate to Marketing > AEO. If More doesn't appear in your account, navigate to Marketing > AEO directly.
2. Click the Prompts tab.
3. To filter your prompts, click Filter and select your options (e.g., Engine).
4. At the top of the view, review your prompt metrics including Total prompts, Average visibility, Total responses, and Total citations. To hide metrics, click Hide metrics on the top right.
5. To view details for a specific prompt, click the prompt.
6. In the right panel, click the Prompts Analysis tab and review the following reports:
   • Competitor visibility: how your competitors' brand visibility compares to yours over time. 
   • Prompt visibility rate vs competitors: shows a list of competitors comparing how much of the conversation your brand owns versus competitors.
   • Citations by channel: displays the percentage of channels with the most citations for this tracked prompt.
   • Top citations overall: lists the specific pages most frequently referenced in answer engines for your prompt. 
   • Citations by content type: displays the percentage of citations by content type, such as listicles, blogs, documentation, and more. 
   • Owned domain citation rate vs competitors: displays the percentage of how often answer engines cite content from your website versus competitor domains for your prompt.
   • Citations with brand mention rate vs competitors: displays the percentage of how often your brand is referenced in citations, regardless of where the cited content originates.

Manage prompts

Prompts should be written in the language that the selected ICP would write naturally in answer engines in their location. For example, if the ICP is for travel agents in Spain, then the language should be Spanish. In your HubSpot account, click More, then navigate to Marketing > AEO. If More doesn't appear in your account, navigate to Marketing > AEO directly.

1. Click the Prompts tab.
2. To add a new prompt, click the Add prompts dropdown menu and select Manually add prompts on the top right. In the right panel, enter the prompt details and then click Add prompts.
3. To associate prompts with a group, select the checkbox next to each prompt you want to associate.
   • Click Add or edit group at the top of the table.
   • In the dialog box, click the Group dropdown menu and select a group. To create a new group, click Create new group.
   • When finished, click Save.
4. To remove prompts, select the checkbox next to each prompt you want to remove and then click Delete. In the dialog box, click Confirm.

Please note: after deleting prompts it can take up to 72 hours for your changes to reflect.