Generate your brand identity context with AI

Using Breeze, HubSpot's collection of AI tools, brand identity gathers and applies brand-specific context including voice, tone, ideal client profile, products, and competitive insight to create higher-quality AI-generated content.

Your brand identity context can be referenced when creating blogs, landing pages, and case studies. 

Before you get started

Before you begin working with this feature, make sure to fully understand what steps should be taken ahead of time, as well as the limitations of the feature and potential consequences of using it. 

Understand requirements

Make sure the below settings are configured, to ensure the brand identity can be generated:

• Give users access to generative AI tools and features.
• Configure your AI data sources.
• Set up your company name and domain. The domain is used by Breeze to crawl your website to gather more information about your brand:
  1. In your HubSpot account, click the settings settings icon in the top navigation bar.
  2. In the left sidebar menu, click Account defaults.
  3. Under Company Information, enter your company name and company domain.

• If the account uses Brands, a domain or subdomain should be set up for each Brand, otherwise generation will be skipped.

Please note: a site page domain must be set up for Brands to generate their brand identity. Some of the sources don't support Brands. In these cases, they will be same in the brand identity across multiple Brands.

Additional brand identity context

When adding your domain to your account, Breeze scans your website domain for brand identity context. Learn more about additional context below.

Additional context categories

The following context categories are used to add context to your brand identity:

• Industry classification
  • Industry
  • Sub-Industry
  • Industry Group
  • Business Sector
  • Industry-Related Tags
• Customer sentinment
  • Net Promoter Score (NPS)
  • Positive Brand Associations
  • Negative Brand Associations
• Competitive landscape
  • Competitive Advantages
  • Main Competitors
• Content themes
  • Primary Content Topics
  • Content Format Types
• Tech stack
  • Technologies
  • Technology Categories
• Social responsibility
  • Supported Social Causes
  • Sustainability Initiatives

View context sources

After adding your domain to your account, you can review the contextual information, and its source.

1. In your HubSpot account, navigate to Content > Brand.
2. Scroll down and view the sources in the Additional context table.

Add or edit context manually

After adding your domain to your account, you can review and update the additional context applied to your brand identity.

1. In your HubSpot account, navigate to Content > Brand.
2. Scroll down and under Additional context, click the context category you want to view (e.g., Industry classification).
3. To edit or add classification data, next to the classification data:
   • To edit, click the classification data name, enter the updated information in the right panel, and click Update.
     
     

1. • To add classification data, click Add next to the classification data, enter the updated information in the right panel, and click Update.
     
     

Use Brand Identity

Once you have set up your AI settings, you can start using your brand identity in HubSpot.

Use Brand Identity for blogs, landing pages, and case studies

To use your brand identity in a blog, landing page or case study:

1. Navigate to your content:
   • In your HubSpot account, navigate to Content > Blog.
   • In your HubSpot account, navigate to Content > Landing Pages.
   • In your HubSpot account, navigate to Content > Case Studies.
2. Create new content, or update existing content using AI prompts. 
3. Your brand identity context will automatically be referenced to generate more relevant outputs.