Generate your brand identity context with AI

Brand Identity gathers and applies brand-specific context including voice, tone, ideal client profile, products, and competitive insight to create higher-quality AI-generated content.

Your brand identity context can be referenced when creating blogs, landing pages, and case studies. It'll also be referenced when using Breeze Copilot.

Before you get started

Before you begin working with this feature, make sure to fully understand what steps should be taken ahead of time, as well as the limitations of the feature and potential consequences of using it. 

Understand requirements

Make sure the below settings are configured, to ensure the brand identity can be generated:

• Give users access to generative AI tools and features.
• Configure the AI data sources.
• Set up your company name and domain. The domain is used to get information from Breeze and crawl your website to gather more information about your brand:
  • In your HubSpot account, click the settings settings icon in the top navigation bar.
  • In the left sidebar menu, click Account defaults.
  • Under Company Information, enter your company name and company domain.

• If the account uses Brands, a domain or subdomain should be set up for each Brand, otherwise generation will be skipped.

Please note: a site page domain must be set up for Brands to generate their brand identity. Some of the sources don't support Brands. In these cases, they will be same in the brand identity across multiple Brands.

Using Brand Identity

Once you have set up your AI settings, you can start using your brand identity in HubSpot.

Use Brand Identity for blogs, landing pages, and case studies

To use your brand identity in a blog, landing page or case study:

• Navigate to your content:
  • In your HubSpot account, navigate to Content > Blog.
  • In your HubSpot account, navigate to Content > Landing Pages.
  • In your HubSpot account, navigate to Content > Case Studies.
• Create new content, or update existing content using AI prompts. 
• Your brand identity context will automatically be referenced to generate more relevant outputs.

Use Brand Identity with Breeze Copilot (BETA)

To use your brand identity with Breeze Copilot:

• In the top navigation bar, in the upper right, click Copilot. 
  
  • If this is the first time you've used Copilot, the tutorial will appear in the right panel. To begin, click Exit tutorial or click a recommended prompt.
  • If you've previously used Copilot, a new conversation or your last open prompt will appear in the right panel.
• Enter a prompt. 
• Your brand identity context will automatically be referenced to generate more relevant outputs. These include:
  • Company mission, history, tech stack, and domain information.
  • Brand identity, personality, and messaging preferences.
  • Visual identity and content guidelines.
  • Competitive landscape.
  • Customer profile attributes like ideal titles, industries, locations, and more.