HubSpot’s new Content Optimization System helps you deliver “Smart Content," or content that is intelligently personalized to your customer’s needs. With Smart Content you can deliver content specifically tailored to where a prospect is in the buying process, or content targeted to people the very first time they visit.

HubSpot’s new Content Optimization System helps you deliver “Smart Content," or content that is intelligently personalized to your customer’s needs. With Smart Content you can deliver content specifically tailored to where a prospect is in the buying process, or content targeted to people the very first time they visit.