How to discover your company's optimal publishing times
Follow these steps to learn how to use HubSpot's social media tool to research the optimal times to schedule your messages, and then set up your custom publishing schedule to use those prime times.
Go to Social Publishing
From your HubSpot Dashboard, navigate to Social > Publishing.
Filter by published messages across all networks and campaigns
First, you'll need to research the best times to schedule your messages. Once you're on the Social Publishing page, leave the network filter and campaign filter on "all."
Sort your messages by clicks
Select the Clicks column header at the top of the messages data table to see how many clicks each post received.
Record the time of day on which your messages were published
Look at the Time column of the social media messages table to see the date and the time of day that each message was published on. Write down the publishing times of the ten most frequently clicked messages so that you can determine what time of day works best for you.
Browse for the messages with the most interactions
While you're still sorting through your clicks, scroll through your messages to find the ones that your network found most engaging. This would include messages that have a lot of replies, likes, comments, or were marked as a favorite. Write down the publishing times of the ten messages that have the highest level of engagement and clicks.
Go to Publishing Schedule
Next, you'll need to set up a publishing schedule. Navigate to Social > Settings, then click on Publishing Schedule from the left-hand side menu.
Add your preferred custom time to the schedule
Using the publishing times that you wrote down in the previous steps, enter a time that you have had success with in the past.
Enter a time, select which days you would like apply this time to, then click Add Time.
You'll then see your selected times and days appear on the chart. You can delete a time by clicking on the X next to the time.
You also have the option to vary your publishing times so that messages are published within 10 minutes (before or after) of the scheduled time. To do this, check the Vary publishing times box.
Verify your Time Zone settings
To ensure your time zone settings are set up correctly for your local time (which corresponds with how your social media messages are scheduled and published), navigate to Reports > Reports Settings.
Choose Time Zone in the left-hand side menu. Then verify that your time zone is set correctly so that your publishing schedule is localized to your business hours.
Verify that your time zone is correct, or change it if necessary. Select Save if you made any changes.