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Social

Review your published social posts

Last updated: September 14, 2021

Applies to:

Marketing Hub Professional, Enterprise
Legacy Marketing Hub Basic

You can view all published posts from your social networks in HubSpot. Compare post performance data, such as clicks and shares, to determine which posts are the most engaging. 

 

Filter your published social posts

  • In your HubSpot account, navigate to Marketing > Social.
  • Select and apply your filters:
    1. Accounts: filter by the social accounts of the posts. 
    2. Published from: filter by the publish location of the posts:
      • Anywhere: show posts published from both HubSpot and directly from your social accounts.
      • This HubSpot account: only show posts published from within HubSpot.
      • External source: only show posts published directly within your social accounts.
    3. Date range: filter by the date range the posts were published. 
    4. Campaign: filter by the social posts' associated campaign.
    5. Created by: filter a specific user who originally published a post. 

Customize your published social posts metrics

You can customize which metrics are shown in the published posts table:

  • In your HubSpot account, navigate to Marketing > Social.
  • Click Manage columns above the table.
  • In the dialog box, search or browse through properties on the left.
    • To add a property as a selected column, select the checkbox next to the property.
    • To remove columns, click the X to the right of the property in the Selected columns section.
    • To reorder columns, drag and drop properties in the Selected columns section.
  • When you're done customizing your columns, click Save.

  • Click the column header to sort your posts by a specific metric.

These are the available metrics that you can add to the table:

  • Clicks: the number of clicks on a post published through HubSpot. 
  • Clicks (Network): the number of clicks on posts published from the network on various elements. (i.e. profile picture, account name). 
  • Interactions: the number of likes, reactions, and comments for your post.
  • Shares: the number of times the post was shared, including retweets of posts from a connected Twitter account. 
  • Impressions: the number of times the post was seen.
  • Created by: the user who created and published the post. This metric is only available if you published your post in HubSpot.
  • Campaign: the associated HubSpot campaign
  • Media type: the type of media included in your post, such as a photo or video. 
  • Video views: the number of views a video in your post received. 
  • Published from: the publish location of the post, either from HubSpot or externally.