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Connect your Bitly account to HubSpot

Last updated: February 25, 2022

Applies to:

Marketing Hub Professional, Enterprise
Legacy Marketing Hub Basic

By default, HubSpot's social tool will shorten links in your social post to a link. If you own a branded short domain on Bitly, you can connect your Bitly account to HubSpot. Your branded short domain can then be used to shorten links in social posts or tracking URLs.

  • In your HubSpot account, click the settings settings icon in the main navigation bar.
  • In the left sidebar menu, navigate to Marketing > Social.
  • Click the Publishing tab and scroll down.
  • In the Publish with custom short links section, click Connect.

  • You'll be redirected to a new browser window to connect your Bitly account. Sign in with a connected social account, or click Sign in with your Bitly account.

  • Review the requested permissions, then click Allow. After authorization, you'll be redirected back to the Publishing tab in your social settings. In the Publish with custom short links setting, you'll see the connected Bitly account.
Links in your social posts and tracking URLs created in the Tracking URL Builder will now be shortened using your branded short domain.


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