Blog auto-publish in social settings

Last updated: November 20, 2019

Applies to:

Marketing Hub  Professional, Enterprise
Legacy Marketing Hub Basic

When blog auto-publishing is enabled, a social post with a link to your blog content will be published on your social accounts when you publish a new blog post. These social posts include the blog post title, meta description, link, and featured image, and are published 15 minutes after the blog post is published.

Please note:

  • Blog auto-publishing is not available for Instagram accounts because links are not allowed on Instagram posts.
  • Blog auto-publishing can only be enabled for shared social accounts.
  • Unpublishing and republishing a blog post will not re-publish social posts to your social accounts.


Set up blog auto-publishing

  • In your HubSpot account, click the settings icon settings in the main navigation bar.
  • In the left sidebar menu, navigate to Marketing > Social.
  • In the accounts table, click Enable in the Blog auto-publish column next to your social account.
  • In the dialog box, click the Select a blog dropdown menu and select one or more blog(s).
  • Click Submit.

Please note:

  • On August 1, 2018, Facebook will no longer support third-party applications posting to personal Facebook accounts. As a result, HubSpot will no longer allow posts to be published or scheduled to personal Facebook accounts, and they will not show up in the social composer.
  • You can only enable blog auto-publishing for one Twitter account per blog. For example, if you have two Twitter accounts connected in your HubSpot account, you cannot set them both up to auto-publish for the same blog.


Preview and customize your auto-publish social posts

After you've set up blog auto-publishing for your respective blogs and social accounts, you can preview and customize the social posts that will be auto-published to your social accounts for each individual blog post.

Please note: users who are Super Admins or have All accounts social publishing permissions can edit blog auto-publish posts in the editor. Users with Their accounts only, Draft only, or None social publishing permissions cannot edit blog auto-publish posts in the editor.

  • In your HubSpot account, navigate to Marketing > Website > Blog.
  • Click the name of an existing draft blog post.
  • In the post editor, click the Publish or schedule tab.
  • In the Social auto-publishing setting, click Preview.

  • In the right panel, the social post(s) to be auto-published will be populated with the blog post title, meta description, and featured image. A shortened link to the blog post will be generated and appended at the end of the social post after the blog post is published.
  • Click into the post content to make any edits if needed.
  • When you're done previewing or customizing your social posts, click Save.

  • In the post editor, click Publish or Schedule in the upper right to publish your blog post immediately or schedule it for publishing at a later date and time.
  • The social posts will be auto-published 15 minutes after the blog post is published. If you unpublish the blog post within the 15 minutes, the social posts will not be published.