Manage your social account settings

Last updated: March 26, 2024

Available with any of the following subscriptions, except where noted:

Marketing Hub Professional , Enterprise

After connecting your social media accounts to HubSpot, set up auto-publishing for your blog, modify account access with other users, and select default social accounts to post from.

You can also add links to your social media pages on your HubSpot template with the Follow Me module, and connect your Bitly account to HubSpot to use your own branded short domain when shortening links in social posts.

Set up blog auto-publishing

If your blog is hosted on HubSpot, you can set up blog auto-publishing to publish a new post on your social accounts whenever you publish a new blog post.

These posts include the blog post title, meta description, link, and featured image. Each post will be published 15 minutes after your blog post is published. Learn more about blog auto-publishing in HubSpot.

Please note: blog auto-publishing is not available for Instagram accounts because links are not allowed on Instagram posts.

To set up blog auto-publishing:

In your HubSpot account, click the settings settings icon in the top navigation bar.
In the left sidebar menu, navigate to Marketing > Social.
In the Blog auto-publish column, next to the social account you want to auto-publish to, click Choose blog or Manage blogs. This option is only available in social accounts where Accounts access is set to Everyone.
In the dialog box, click the Choose blog dropdown menu and select one or more blogs.
Click Submit.

Give other users access to a social account

Only Super admins can manage which users and teams have access to specific social accounts. Explicitly giving a user or team access to a social account will restrict access for all others. Users or teams without access cannot view or manage posts from that account in the social tool. Learn more about limiting access to your HubSpot assets.

In your HubSpot account, click the settings settings icon in the top navigation bar.
In the left sidebar menu, navigate to Marketing > Social.
In the Account access column, click Only me, Everyone, or [number of teams and users].

In the right panel, select from the following options:
- Private to me: limit access to your user account only. The account will not be included in the social summary email notification.
- Available to everyone: all users in the account will have access.
- Select users and teams who can edit: only specified users in the account will have access. The account will not be included in the social summary email notification. Only customers with a Marketing Hub Enterprise subscription can limit access by users and teams.
  - If you're selecting specific users or teams, in the search bar, search for and select the checkbox to the left of the user or team.
  - To remove access from an account, clear the checkbox next to the user or team's name, or click the X in the Who has access section.
At the bottom of the panel, click Save.

Manage your users' social publishing and account access

The level of access a user has to publish to a social account depends on their social publishing permissions and whether the user has account access.

The user's social permissions	The user has account access	The user does not have account access
Draft only (Marketing Hub Enterprise only)	The user can create drafts. Learn more about Draft only social publishing permissions.	The user cannot create drafts or view the social account's name in the social settings.
Their accounts only	The behavior will differ depending on whether the user connected the social account: If the user connected the social account, they will have full access to the social account, such as publishing to or disconnecting the account. If the user did not connect the account, they cannot post to the account. They can only view the social account's name and its reporting and publishing data.	The behavior will differ depending on whether the user connected the social account: If the user connected the social account, they will have full access to the social account, such as publishing to or disconnecting the account. If the user did not connect the social account, they cannot view or access the account.
All accessible accounts	The user will have full access to the social account.	The behavior will differ depending on whether the user connected the social account: If the user connected the account, they will have full access to the social account. If the user did not connect the social account, they cannot view or access the account.
Super Admin	The user will have full access to the social account.

Please note: if you select Report on posts published from all sources when you connect an X account, the Share checkbox will be disabled and automatically toggled on. To enable the Share checkbox and change your share settings, you'll need to reconnect the account and choose Report on posts published from HubSpot only.

Select default social accounts to post from

To select specific social accounts by default when creating new social posts:

In your HubSpot account, click the settings settings icon in the top navigation bar.
In the left sidebar menu, navigate to Marketing > Social.
In the Default column, click to toggle the Default switch on. Any changes will be saved automatically.

Please note:

If you have a Marketing Hub Enterprise account, you can only select up to 60 default accounts to post from.
You can only set one default X account.

Confirm which social posts to include in your reporting data

When you connect your social account, the posts and interaction data that HubSpot reports depend on the network of the account you connected:

Facebook, Instagram, and YouTube: all post data will be included.
LinkedIn: HubSpot reports on posts based on the type of LinkedIn account you connected:
- If you connected a personal LinkedIn account, the reporting data will only include posts published from HubSpot.
- If you connected a LinkedIn company page, all post data will be included.
X: When you connect your account, you can choose whether you want to report all post data, or only posts you publish from HubSpot. If you want to change your post visibility settings for X, you'll need to disconnect your social account, then reconnect it with the desired setting.

To view which posts HubSpot reports on for your connected social accounts:

In your HubSpot account, click the settings settings icon in the top navigation bar.
In the left sidebar menu, navigate to Marketing > Social.
In the Accounts table, review the Post Visibility column for each of your accounts.

Manage email notifications

By default, you'll receive an email summary of interactions, conversations, and X followers. Super admins and individual users with connected social accounts can edit or turn off these notifications in the social settings.

In your HubSpot account, click the settings settings icon in the top navigation bar.
In the left sidebar menu, navigate to Marketing > Social.
At the top, click the Email Notifications tab.
In the Inbox section, select the radio button to choose the email notification frequency for social roundup emails. These emails do not include data from externally published posts.
In the Reports section, select the Yes, send me a monthly email with my social reports checkbox to turn on or turn off these emails. This email summary includes data for posts published from HubSpot and externally published posts.