Create and publish social posts

Use HubSpot's full-screen social composer to create a post and publish it to multiple different social accounts at once. You can also create and publish social posts while on the go with HubSpot's mobile app. 

After publishing, you can review your social posts or analyze the posts' performance in your social reports.

Please note: The social network will display the name of the user who connected the social account to HubSpot as the post creator. This is because HubSpot publishes the post to the social network using their credentials.

Create a social post 

To create a new social post:

• In your HubSpot account, navigate to Marketing > Social.
• In the upper right, click Create social post.
• In the left panel, click the Select accounts dropdown menu. Then, select the checkboxes next to the social accounts you want to post to.
• When posting to Instagram, you can publish multiple images or a video in a carousel post or reel. 
  
  

Edit post content

When creating your draft, the same content will be duplicated across all selected social network accounts. Previews for each network will be displayed in the right panel.

• Under the Create your posts section, in the text box, enter the content for your social posts. 

• • To add emojis to your post, click the emoji icon.
  • To add hashtags to your posts, use the # symbol. Hashtags will not be hyperlinked in the drafted post or the preview, unless you're previewing a Twitter post. The hashtag will be hyperlinked after you publish the post.
  • To share content not hosted on HubSpot, enter the content link directly into the text box.
    • It is not possible to customize the content link preview image for Facebook or Twitter. However, you can remove the link preview image for Facebook. 
    • When adding links to your LinkedIn posts, you cannot replace the preview image in the Draft tab. Images replaced in the draft tab will not be hyperlinked.
      • To replace your image, click the LinkedIn social icon then replace the image. 
      • It is not possible to remove the preview image for LinkedIn posts. If a content link is included in the post, a preview image for that link will be generated in LinkedIn by default. 

• To @mention other accounts, click a social icon to select a social network. Then, use the @ symbol to mention or tag other accounts in that network. When using @mentions in your social posts, do note the following: 
  • • When setting up your post, @mentions will not display or auto-complete in the Draft tab of the editor. You will need to select a social network beforehand. 
    • It's recommended to add @mentions as the last step when setting up your social posts. After a post is edited for a specific social network, any edits made to the post will not apply to posts from other social networks. Similarly, any edits made on the Draft tab will not update the customized post. 

• • • For the specific social networks, please also note the following: 

• • • • LinkedIn: LinkedIn's API only allows mentions or tags for LinkedIn company pages. You cannot mention or tag individual LinkedIn users when creating a social post in HubSpot. 
      • Facebook: Facebook's API only allows mentions or tags for Facebook pages. You cannot mention or tag individual Facebook users or Facebook events when creating a social post in HubSpot.
      • Instagram: mentions will not be auto-completed, but Instagram will acknowledge the mention when the post is live.

• • • • Twitter: only Twitter accounts you follow will appear in the auto-complete dropdown menu. To mention Twitter accounts you don't follow, enter the full Twitter handle. Twitter will acknowledge the mention when the post is live.
        
        

Add an image to your social post

• png
• jpg
• jpeg
• gif (Twitter and LinkedIn only, gifs will not play on Facebook or Instagram)

To add images to your social post:

• In the Add Media section, click the insertImage ImageFfefeimage icon. You can also drag and drop image files to the editor to add them to a post. 
• To select an existing image from your file manager, click the image.
• To upload a new image from your device or a URL, in the bottom left of the panel, click Add image.
  • Click into the search bar and enter a search term, then press the Enter key.
  • Click the Stock images tab.
  • Click an image to display the image details.
  • Click Insert to add the image to your social post.

• After adding your image, in the left panel, hover over the image and click the edit pencil icon to open the image editor. You can crop, resize, or rotate the image, learn more about editing images in HubSpot. 

Please note: alt text cannot be added to images on Instagram posts.

Add a video to your social post

When adding a video to your social post, you can use the following video formats:

• mp4
• mov
• mpeg4
• m4v

To add a video to your social post:

• In the Add Media section, click the insertVideo video icon. You can also drag and drop a video file to the editor to add it to a post. 
• To select an existing video from your file manager, in the right panel, click the video.
• To edit the video's thumbnail: 
  • Hover over the video you want to edit and click Details. 
  • In the right panel, click Change. The file will appear in the file manager. 
  • In the top right of the right panel, hover over the video preview and click Change thumbnail image. 
  • Click the slider and drag it to a specific point in the video or click Upload custom image to add a new image from your computer.
  • Return to the social post editor and select your video. 

• To upload a new video from your device, in the bottom left of the panel, click Upload videos. 
  
  

Please note: While it is not possible to publish Instagram IGTV videos from HubSpot, analytics such as likes and impressions from externally published videos will still display. These analytics will also reflect in the social reports.

Manage your post publishing settings

• In the Publishing options section, set up your publishing time: 
  • Publish now: publish the social post immediately. 
  • Schedule for later: select a specific date and time to publish the social post. You can also select a default time from your social publishing schedule. 
• In the Add to campaign section, click the Campaign dropdown menu and select a campaign. To create a new campaign instead, select Create campaign. Learn more about working with campaigns in HubSpot.
• If you're posting to Facebook, you can specify an audience for your post. Under the Create your posts section, click the Facebook social icon. In the Choose who can see your post section, select an audience:
  
  • Public audience: the post will be displayed to everyone who can view your account or page.
  • Custom audience: the post will be displayed only to the specified audience. 
    
    • Location: click the location dropdown menu and select a country. The post will display to visitors from these locations. You can select a maximum of 5 locations. 
    • Language: click the language dropdown menu and select a language. The post will display to visitors who use these languages. You can select a maximum of 5 languages. If you don't need a specified language, this option can also be left blank. 

Edit the social post for specific accounts

By default, the same content is duplicated across all selected accounts in the editor. After a post has been edited for a specific social account, any edits made to the post will not apply to posts from other social accounts. Similarly, any edits applied to the Draft tab will not affect the customized post. 

 To edit the content for a specific social account:

• Under the Create your posts section, click the corresponding social icon. 
• To delete the post, click the delete trash icon next to the social account name. 
• To duplicate the post, click the add plus icon next to the social account name. 
• To edit the post, click the social account name. The post editor will be displayed for the selected social account. 
  
  

Review your social post

After setting up your social posts, you can review the posts and post display across your selected social networks. 

• At the top, click the Review tab.
• To view your created posts in list format:
  • In the top left, click List. A list of the created posts with details will be displayed, sorted by social network. 
  • To filter your posts by social network, in the top left, click the All networks dropdown menu. Then, select a social network. 

•  To view your created posts in preview format:
  • In the top left, click Preview. 
  • Click the social network that you want to preview your posts. Previews for the selected social network will be displayed. 
• Once you've created your post, in the top right, click Schedule Post to schedule or publish your post.