Last updated: February 19, 2021
Use HubSpot's social tool to create and publish social posts to promote your blog content or landing page offers on social media, increase traffic to your website, and reap the SEO benefits of being active on social media.
If you're creating a Facebook post, you can target specific countries or languages. If your Facebook page has less than 5,000 likes, your page admin must enable audience selection and post visibility options in your Facebook page settings:
To specific the countries or languages to target:
After you've added the content for your post, you can insert an image.
If you're posting to Facebook, Instagram, Twitter, or a LinkedIn Company Page, you can insert a video by clicking the video icon insertVideo. You can select an existing video in your file manager, or click Upload videos to upload a new video from your device.
You can see a preview of your post before you publish it, to confirm that it appears as you'd expect it to once it's published.
Once you finish editing the content of your post, click the Preview button below your post.
Please note: the post preview should be an accurate representative of how your post will appear, but there may be discrepancies once you publish, due to the social network adjusting the presentation of your post.
The composer will automatically select a publish time based on your social publishing schedule, but you can change the date by clicking the When dropdown menu. You can select a specific date and time, or click Publish now to publish the social post immediately.
You can optionally select a HubSpot campaign to associate with the social post. In the bottom right, click the Campaign dropdown menu and select a campaign or click Create a new campaign.
Once you've finished setting up your social post, you can choose to publish another post or publish to another social account by clicking the corresponding social icon next to Schedule another. This will automatically duplicate your existing post content into the new post.
Please note: the social network will display the name of the user who connected the social account to HubSpot as the post creator. This is because HubSpot publishes the post to the social network using their credentials.
You can boost your Facebook post to reach a wider audience. Learn how to create an ad from a Facebook social post.