When creating LinkedIn posts, you can also create other posts types such as LinkedIn PDF documents or LinkedIn polls. After publishing your LinkedIn media post, document, or poll, you can analyze its performance in your social reports.
To create and publish a LinkedIn post:
In your HubSpot account, navigate to Marketing > Social.
In the upper right, click Create social post.
In the left panel, on the Draft tab, click the Select accounts dropdown menu and select at least one LinkedIn account.
Publishing options: set up your publishing time, you can choose from the following options:
Publish now: publish the LinkedIn post immediately.
Schedule for later: select a specific date and time to publish the social post. You can also select a default time from your social publishing schedule.
Choose who can see your post: choose whether to display your post to all LinkedIn users or specify an audience for your post.
Anyone: the post will appear for all LinkedIn users following, exploring, or reviewing your account or page.
Target audience: the post will only appear for the specified audiences. You can target audiences based on language, job function, location, university, seniority, company size, and industry.
To use this feature, you must have more than 300 followers. If not, the option to use targeted audiences will be locked.
If you have multiple options in a single specifications type, each option will be combined with OR logic. For example, Entry and Senior employees for the Seniority field, both entry-level and senior-level employees will be included in your audience.
If you have multiple specification types, each specification type will be combined with each option with AND logic. For example, if you select English audiences for Language, and Entry and Senior employees for Seniority, only english entry-level employees and english senior-level employees will be included in your audience.
Campaign: associate the LinkedIn post with a campaign. You can select an existing campaign or create a new campaign.
To delete the post, in the top right, click the delete delete icon.
To duplicate the post for another LinkedIn Account, in the top right, click the add plus icon next to the social account name.
After creating your LinkedIn post, at the top, click the Review tab. You can review a preview list of your posts.
To review what the post will look like, in the top left, click Preview.
After customizing your LinkedIn posts, in the top right, click Publish now or Schedule. Alternatively, continue editing the posts for other social networks.
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