Create and publish social posts in the HubSpot mobile app

While on the go, you can create a social post and publish it from the HubSpot mobile app. If you're using a computer or laptop, learn how to create and publish social posts on desktop.

From the HubSpot mobile app, you can also manage and review your social posts.

Create and publish social posts 

When publishing a social post from HubSpot, the social network will display the name of the user who connected the social account to HubSpot as the post creator. This is because HubSpot publishes the post to the social network using their credentials.

To create a new social post in the HubSpot mobile app:

• Open the HubSpot app on your device.
• In the bottom right, tap + Create. Then, tap Social post.
• Select the checkboxes next to the names of the social network account that you want to publish to. Then, tap Done. You can publish social posts to Facebook, Instagram, X, or LinkedIn. Each social network has its own character limit: 
  • Facebook: 2,500 characters
  • Instagram: 2,200
  • LinkedIn: 3,000 characters
  • X: 280 characters
• Set up the draft content for your post across the different social networks:
  • In the text box, enter the content for your social post. It's recommended to add @mentions as the last step when setting up your social posts in the specific social network tabs.
    
    • To add a link to your post, enter the content link directly into the text box. A preview of the content link should display: 
    • To display only the preview image, tap the link preview. Then, tap Use preview image only. 
    • To hide the preview, tap the link preview. Then, tap Remove link preview. 

• • To add an image or video to your post:
    • In the bottom left, tap the camera icon.
    • Then, select Choose photo, Choose video, or Take photo or video.
      • After selecting a photo or video, in the top right, tap Add.
      • After taking a new photo or video, in the bottom right, click Use Photo or Use Video.
    • To add another photo or video, tap the camera icon.
    • To delete a photo or video, tap the photo or video. Then, tap Remove. 

• • To add an image or video from your file manager to your post:
    • In the bottom left, tap the attach attach icon.
    • Then, select Choose image from HubSpot Files or Choose video from HubSpot Files.
    • Select the checkbox next to the photos or video that you want to add. 
    • To add another photo or video, tap the attach attach icon.
    • To delete a photo or video, tap the photo or video. Then, tap Remove. 
     

• • If you're using an Android device, you can crop your images when setting up your social draft:
    • Tap the image and click Crop the image.
    • In the editor, tap and drag outlined frame to crop to the desired size.
    • In the top right, tap Crop. 
       
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  • By default, the post will be set to publish immediately. To schedule your post: 
    •  In the bottom left, tap Publish time.
    • At the top, tap Custom date.
    • Select a specific date and time. By default, this will be set to your account time zone. 
  • To associate the post with a campaign:
    • In the bottom right, tap Select campaign. 
    • Tap the name of the campaign.
• In the top right, click Next. After setting up your draft, it is recommended to review the post on each social network, as each social network may have different character and image requirements.
• To review the post and further customize the content for each social network, tap the name of the social network at the top of the screen. 
• To customize the post content for each social network, in the text box: 
  • To add hashtags, use the # symbol. After adding your hashtag, tap the hashtag to preview it on the social network. 
  • To @mention other accounts, tap the @ symbol to mention or tag other accounts.
  • After adding your mention, you can tap the @mention to preview the account on the social network. For the specific social networks, please also note the following: 
    • Facebook: Facebook's API only allows mentions or tags for Facebook pages. You cannot mention or tag individual Facebook users or Facebook events when creating a social post in HubSpot.
    • Instagram: mentions will not be auto-completed, but Instagram will acknowledge the mention when the post is live. 
    • LinkedIn: you can mention both LinkedIn company pages and personal profiles that follow your LinkedIn page. If a LinkedIn user has turned off public profile visibility, their profile will not appear and cannot be mentioned.

• • • X: only X accounts you follow will appear in the auto-complete dropdown menu. To mention accounts you don't follow, enter the full X handle. The mention will be acknowledged when the post is live. 

• To save the post as a draft, at the borrom, tap Save as draft.
• To schedule or publish the post:
  • At the bottom, tap Next.
  • After reviewing your social posts, click Publish now, Schedule post, or Save as draft. 

Customize additional Instagram post details 

• By default, a regular Instagram post will be selected. You can also create Instagram reels or stories:
  • To create an Instagram reel, tap the Post type dropdown and select Reel. To configure whether or not the reel displays in your account's main feed, tap to set the Also share to feed toggle.
  • To create an Instagram story, tap the Post type dropdown and select Story.
• To add a location to your Instagram post or reel:
  • At the bottom of the text box, tap the location icon. 
  • In the Search locations text box, enter the name of the location you want to add. Then, scroll to search the various locations available.
  • Tap the desired location. 

• When customizing your Instagram post, if the image does not meet Instagram's aspect ratio requirements, an alert will display: Image has incorrect aspect ratio. To resolve this:
  • In the alert, tap Fix issue.
  • In the editor, the ratio will automatically be set to instagram's default ratio. Crop your image accordingly. 
  • After cropping your image, in the top right, tap Done. 
     

• To engage with your followers and add the first comment on your reel, enter your Instagram first comment. You can also use hashtags (#) in your first comment. 

• To save the post as a draft, tap Save as draft.
• To schedule or publish the post:
  • At the bottom, tap Next.
  • After reviewing your social posts, click Publish now, Schedule post, or Save as draft.