While on the go, you can create a social post and publish it from the HubSpot mobile app. If you're using a computer or laptop, learn how to create and publish social posts on desktop.
When publishing a social post from HubSpot, the social network will display the name of the user who connected the social account to HubSpot as the post creator. This is because HubSpot publishes the post to the social network using their credentials.
To create a new social post in the HubSpot mobile app:
Open the HubSpot app on your device.
In the bottom right, tap + Create. Then, tap Social post.
Select the checkboxes next to the names of the social network account that you want to publish to. Then, tap Done. You can publish social posts to Facebook, Instagram, X, LinkedIn, or YouTube. Each social network has its own character limit:
Set up the draft content for your post across the different social networks:
In the text box, enter the content for your social post. It's recommended to add @mentions as the last step when setting up your social posts in the specific social network tabs.
To add a link to your post, enter the content link directly into the text box. A preview of the content link should display:
To display only the preview image, tap the link preview. Then, tap Use preview image only.
To hide the preview, tap the link preview. Then, tap Remove link preview.
To add an image or video to your post:
Under Add media, tap From Device.
Then, select Choose photo, Choose video, Take photo or video, or Choose file.
After selecting a photo or video, in the top right, tap Add.
After taking a new photo or video, in the bottom right, click Use Photo or Use Video.
To add another photo or video, tap From Device.
To delete a photo or video, tap the photo or video. Then, tap Remove.
To add an image or video from your file manager to your post:
Under Add media, tap HubSpot Files.
Then, select Choose image from HubSpot Files or Choose video from HubSpot Files.
Select the checkbox next to the photos or video that you want to add.
To add another photo or video, tap HubSpot Files.
To delete a photo or video, tap the photo or video. Then, tap Remove.
If you're using an Android device, you can crop your images when setting up your social draft:
Tap the image and click Crop the image.
In the editor, tap and drag the outlined frame to crop to the desired size.
In the top right, tap Crop.
By default, the post will be set to publish immediately. To schedule your post:
In the bottom, tap Publish time.
At the top, tap Schedule for later.
Select a specific date and time. By default, this will be set to your account time zone.
To associate the post with a campaign:
In the bottom, tap Campaign.
Tap the name of the campaign.
In the top right, click Next. After setting up your draft, it is recommended to review the post on each social network, as each social network may have different character and image requirements.
To review the post and further customize the content for each social network, tap the name of the social network at the top of the screen.
To customize the post content for each social network, in the text box:
To add hashtags, use the # symbol. After adding your hashtag, tap the hashtag to preview it on the social network.
To @mention other accounts, tap the @ symbol to mention or tag other accounts.
After adding your mention, you can tap the @mention to preview the account on the social network. For the specific social networks, please also note the following:
Facebook: Facebook's API only allows mentions or tags for Facebook pages. You cannot mention or tag individual Facebook users or Facebook events when creating a social post in HubSpot.
Instagram: mentions will not be auto-completed, but Instagram will acknowledge the mention when the post is live.
LinkedIn: you can mention both LinkedIn company pages and personal profiles that follow your LinkedIn page. If a LinkedIn user has turned off public profile visibility, their profile will not appear and cannot be mentioned.
X: only X accounts you follow will appear in the auto-complete dropdown menu. To mention accounts you don't follow, enter the full X handle. The mention will be acknowledged when the post is live.
To save the post as a draft, at the bottom, tap Save draft.
To schedule or publish the post, at the bottom, tap Review.
Review your social post details. Then, at the bottom, tap Publish now or Schedule post.
Customize additional Instagram post details
If you're posting specifically to Instagram, you can customize additional details such as post type, first comment, and location:
By default, a regular Instagram post will be selected. You can also create Instagram reels or stories:
To create an Instagram reel, tap the Post type dropdown and select Reel. To configure whether or not the reel displays in your account's main feed, tap to set the Also share to feed toggle.
To create an Instagram story, tap the Post type dropdown and select Story.
To add a location to your Instagram post or reel:
At the bottom of the text box, tap the locationlocation icon.
In the Search locations text box, enter the name of the location you want to add. Then, scroll to search the various locations available.
Tap the desired location.
When customizing your Instagram post, if the image does not meet Instagram's aspect ratio requirements, an alert will display: Image has incorrect aspect ratio. To resolve this:
In the alert, tap Fix issue.
In the editor, the ratio will automatically be set to Instagram's default ratio. Crop your image accordingly.
After cropping your image, in the top right, tap Done.
To engage with your followers and add the first comment on your reel, enter your Instagram first comment. You can also use hashtags (#) in your first comment.
To save the post as a draft, at the bottom, tap Save draft.
To schedule or publish the post, at the bottom, tap Review.
Review your social post details. Then, at the bottom, tap Publish now or Schedule post.
Publish LinkedIn document posts
If you're posting specifically to LinkedIn, you can also create and publish a LinkedIn document post and add a scrollable PDF document to your post.
To create a LinkedIn document post, tap the Post type dropdown and select Document.
To add a document, under Add media, select from the following:
Upload a file from your mobile device: tap From Device and then tap Choose file.
Select a file from the files tool: tap HubSpot Files and then tap Choose document from HubSpot Files.
To save the post as a draft, at the bottom, tap Save draft.
To schedule or publish the post, at the bottom, tap Review.
Review your social post details. Then, at the bottom, tapPublish now orSchedule post.
Publish YouTube videos
Please note: your YouTube account must be verified, non-verified accounts cannot publish from the HubSpot mobile app.
To publish a YouTube video from the HubSpot mobile app:
Open the HubSpot app on your device.
In the bottom right, tap + Create. Then, tap Social post.
Tap the checkboxes next to YouTube accounts that you'd like to post to. Then, tap Done.
Enter your social post content. The following fields are required:
Video title: the title for your YouTube video.
You can use a maximum of 100 characters.
The title cannot include invalid characters such as '<'.
What would you like to say to your network: add a description for your post. The description has a 5,000 character limit. You can also include keywords to help users find your video when searching on YouTube.
To add a video, under Add media, select from the following:
Upload a video from your mobile device: tap From Device and then tap Choose video or Choose file.
Record a new video: tap From Device and then tap Take video.
Select a video from HubSpot files: tap HubSpot Files and then tap Choose video from HubSpot Files.
When selecting an existing video from the files tool, the video must have visibility set Public or Public - noindex. If the video's visibility has been set to Private, you will not be able to select the video.
To remove the video, tap the uploaded video. Then, tap Remove.
To preview your thumbnail image, tap the uploaded video. Then, tap Preview.
To customize the thumbnail image, tap the uploaded video and select from the following:
Set thumbnail from video frame: under Change Thumbnail, click and drag on the videotimeline to select the video frame. Then, tap Update to [timestamp] to save that frame as the thumbnail.
Set thumbnail from HubSpot files: under HubSpot Files, enter the image search term in the search bar. Then, tap on the image that you'd like to use as the thumbnail.
Set your YouTube post details:
Publish time: choose to publish your video immediately or schedule to publish your video at a specific date and time.
Campaign: choose to associate your video with a new or an existing campaign.
Audience: select Yes, it's made for kids or No, it's not made for kids to determine whether or not your video is suitable for children. This field is required.
Language: select the primary language for your YouTube video.
Category: select a category to help users find your video more easily. For example, categorize an instructional video as Education.
Visibility: select a visibility option for your YouTube video. You can set a video as Public, Private, or Unlisted. Learn more about YouTube's visibility options.
Tags: enter tags to your YouTube video to allow users to find your video more easily. Learn more about YouTube tags.
License: select the license type for your video. By default, Standard YouTube License will be selected.
Allow embedding: allow other users to embed your YouTube videos on their websites.
Publish to subscriptions: publish the YouTube post to your subscriptions feed and notify your YouTube subscribers when you've published.
To save your post as a draft, at the bottom, tapSave draft.
To schedule or publish your YouTube post, at the bottom, tap Review.
Review your YouTube post details. Then, at the bottom, tapPublish now orSchedule post.
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