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Reauthorize or disconnect social accounts from HubSpot

Last updated: August 10, 2021

Applies to:

Marketing Hub Professional, Enterprise
Legacy Marketing Hub Basic

If your social network account is disconnected from HubSpot, you will need to reauthorize the connection. Social networks will ask you to reauthorize your connected accounts for privacy and security reasons at the following intervals:

  • Facebook and Instagram: every 90 days.
  • Twitter: after 90 days of inactivity.
  • LinkedIn: one year after you first connect your account.

However, social networks may also disconnect your account at other times for privacy and security reasons. This can also occur if your social media account is deleted, has not been used for an extended period of time, or is compromised.

At any time, you can also manually disconnect or completely remove a social network account from HubSpot.

Before you get started

  • When you a social media account is disconnected:
    • All scheduled posts will be canceled.
    • Previously published posts will no longer appear on the Publishing tab.
  • If you reconnect a social media account, posts published through HubSpot will still be available in the social tool if you reconnect within a certain timeframe of disconnecting. If not, your post history, previously scheduled posts, and draft posts may no longer be accessible in HubSpot.
    • Facebook, Instagram, and Twitter accounts: you will need to reconnect your account within 1 year.
    • LinkedIn and YouTube accounts: you will need to reconnect your account within 60 days.

Reauthorize your social media account 

In the case where a social network is prompting you to reauthorize your account, HubSpot will attempt to send a notification to the last user who connected the account, as well as every Super Admin in the account, one week before the account needs to be reauthorized. If your account is disconnected for security reasons or inactivity, you will not receive a notification.

Any HubSpot user with All accounts social permissions and  the required social account permissions can reconnect the account. It is recommended for the user who originally connected the account to go through the authorization process. 

To reconnect your social media account:

  • In your HubSpot account, click the settings icon settings in the main navigation bar.
  • In the left sidebar menu, navigate to Marketing > Social.
  • In the Accounts tab, click Reconnect under the name of the account.

reauthorize-social-account-in-settings

If you run into any issues when reconnecting, you can also try removing then reconnecting the account.

Disconnect your social media account

You can also manually disconnect your social media account. Only a Super Admin or the user who originally connected the account can disconnect it.

To disconnect a social media account:

  • In your HubSpot account, click the settings icon settings in the main navigation bar.
  • In the left sidebar menu, navigate to Marketing > Social.
  • Hover over the account you want to disconnect and click Disconnect.

disconnect-social-account-1

  • In the dialog box, click Disconnect account.