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Reauthorize or disconnect social accounts from HubSpot

Last updated: June 22, 2021

Applies to:

Marketing Hub  Professional, Enterprise
Legacy Marketing Hub Basic

If your account automatically disconnects from HubSpot, you may need to reauthorize the connection. You can also manually disconnect your social media accounts at any time from your account settings.

Before you get started

There are a few things to take note of before getting started:

  • When you remove a social account, HubSpot will cancel any scheduled posts you have for the account, and will no longer display previously published posts on the Publishing tab.
  • If you decide to reconnect your social media accounts, the posts you had published through HubSpot will still be available in the social tool if you reconnect within a certain timeframe of when you disconnected:
    • For Facebook, Instagram, and Twitter accounts, you will need to reconnect your account within 1 year of disconnecting.
    • For LinkedIn and YouTube accounts, you will need to reconnect your account within 60 days.
  • If you don't reconnect your account within the time period above, your post history, previously scheduled posts, and draft posts may no longer be accessible in HubSpot.

Reauthorize your account connection

Social networks might ask you to reauthorize your connected accounts for privacy and security reasons. You'll receive a notification in your HubSpot account when you need to reconnect one of your social accounts.

HubSpot will attempt to send a notification to the last user who connected the account, as well as every Super Admin in the account, one week before the account needs to be reauthorized.

To reconnect one of your accounts:

  • In your HubSpot account, click the settings icon settings in the main navigation bar.
  • In the left sidebar menu, navigate to Marketing > Social.
  • In the Accounts tab, click Reconnect under the name of the account.

reauthorize-social-account-in-settings

Each social network requires reauthorization at different times.

  • Facebook and Instagram: every 90 days.
  • Twitter: after 90 days of inactivity.
  • LinkedIn: one year after you first connect your account.

Please note: a social network may determine that your account is inactive before your reauthorization date. This can occur if your social media account is deleted, isn't being used for an extended period of time, or is compromised.

In these cases, your account will be deactivated in HubSpot. Since this can occur at any time, you will not receive a reminder email before your account deactivates.

Disconnect your social media account

You can also manually disconnect your social media account. Only a Super Admin or the user who originally connected the account can disconnect it.

To disconnect a social media account:

  • In your HubSpot account, click the settings icon settings in the main navigation bar.
  • In the left sidebar menu, navigate to Marketing > Social.
  • Hover over the account you want to disconnect and click Disconnect.

disconnect-social-account-1

  • In the dialog box, click Disconnect account.