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Password protect a page

Last updated: September 8, 2025

Available with any of the following subscriptions, except where noted:

You can require visitors to enter a password to access a landing page or website page. The appearance of the password prompt page is set by its template, which can be accessed from your website settings. For further page protection, Content Hub Enterprise accounts can also make content private by requiring registration or single-sign on

Before you get started

Before you begin working with this feature, make sure to fully understand what steps should be taken ahead of time, as well as the limitations of the feature and potential consequences of using it. 

Understand requirements

Understand limitations & considerations

  • A Content Hub Professional or Enterprise subscription is required.
  • Password-protected content won't be crawled by search engines, but sensitive data won't be encrypted. 

Password protect a page

  1. Navigate to your content:
    • Website Pages: In your HubSpot account, navigate to Content > Website Pages.
    • Landing Pages: In your HubSpot account, navigate to Content > Landing Pages.
  2. Click the name of a page. 
  3. In the content editor, click Settings in the top right.
  4. In the dialog box, select Audience Access in the left menu.
  5. Select Password required.
  6. In the password field, enter a password. Visitors will need to enter this password to view the page's content. 
  7. To take your changes live, click Publish or Update in the top right.

Please note: the password you select must be at least 8 characters long.

website-and-landing-pages-password-protect-a-page
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