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Which email messages count towards my monthly email send limit?

Last updated: April 12, 2021

Applies to:

Marketing Hub Starter, Professional, Enterprise
CMS Hub Professional, Enterprise
Legacy Marketing Hub Basic

Each HubSpot account has an associated monthly email send limit. This is calculated every time an email is sent by you through HubSpot. Each send counts toward your total; for example, if you set up one email to send to 100 contacts, that is calculated as 100 email sends.

Your email send limit resets at the beginning of each calendar month.

The following types of emails count toward your monthly send limit:

  • Marketing emails sent from the email tool.
  • Automated emails sent from workflows, including internal emails.
  • Follow-up emails that send to contacts after a form submission.
  • Automated blog subscription emails.
  • Transactional emails if your subscription does not include marketing contacts

The following types of emails do not count toward your monthly send limit:

Learn more about the email send limits for your subscription on HubSpot's Product & Services Catalog.