Opt out of HubSpot's AI model training

Please note: HubSpot doesn't permit the AI service providers engaged to provide the Subscription Services to use customer data for model training, and HubSpot enforces zero data retention wherever possible. Learn more about the HubSpot AI Cloud Infrastructure.

This setting relates to HubSpot’s own AI models which provide automatic insights and functionality in tools across your Hub. For example, HubSpot’s AI models powers functionality such as CRM deduplication, search, enrichment features, and the mobile business card scanner.

HubSpot’s AI models use customer data (as defined in the HubSpot Customers Terms of Service) to provide better results to all users.

Your data will remain safe and secure, regardless of whether your data is used as part of HubSpot's AI model training processes. Data is never shared between HubSpot users or accounts. For more information on how your data is secured, please review HubSpot's Security documentation.

You can control whether HubSpot uses your account's customer data to train its AI models by using the AI model training toggle. Super Admins can turn off the AI Model Training toggle in your account's AI settings. This gives you immediate, self-serve control without needing to contact HubSpot.

When this setting is turned off, HubSpot initiates a process to update the data used for AI model training. Once complete, the account’s customer data will no longer be used to train HubSpot’s AI models. Turning this setting off doesn't limit your access to AI features.

Accounts with Sensitive Data turned on are opted out of AI model training by default and can't opt in.