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Kenya Value Added Tax (VAT) | Frequently asked questions

Last updated: November 8, 2023

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Please note: this article has been prepared for informational purposes only. It is not intended to provide, and should not be relied on as tax advice. For any questions you should consult your own tax and/or legal advisors.

If your business is located in Kenya, learn how HubSpot handles VAT and how you can update HubSpot with your VAT-related information.

Value Added Tax (VAT) is generally due when goods and/or services are sold and supplied. VAT applies to most goods and services that are bought and sold for use or consumption in Kenya. Generally, VAT is invoiced by the supplier of goods or services, then collected from the customer. The supplier then reports and remits the collected VAT to the tax authorities.

Below are frequently asked questions related to VAT for customers in Kenya. 

Why am I being charged VAT?

HubSpot is registered for VAT in Kenya as it supplies electronic services to customers. HubSpot is therefore required to charge and collect VAT at the prevailing rate to all business and non-business customers.

How does HubSpot determine which customers Kenyan VAT applies to?

If your primary shipping address is in Kenya and you are not VAT registered, then you will be charged Kenyan VAT. Learn how to check what your primary company address is set to in HubSpot.

Which HubSpot services are liable for VAT? 

All HubSpot services are liable for VAT.

How do I add my VAT registration number? 

If you provide your PIN/VAT number to HubSpot, it will be added to your invoice(s). A PIN/VAT number is an 11 digit alphanumeric number. Only users with Account Access permissions can add VAT information to their HubSpot account. To update your VAT information:

  • In your HubSpot account, click your account name in the top right corner, then click Account & Billing.
  • In the Company Info tab, update your VAT number.

 Once a valid VAT number is added to your account, HubSpot will record this VAT number on future invoices. 

I am VAT registered in Kenya, will I still be charged VAT?

All customers, regardless of VAT registration status, will be charged VAT per local Kenyan VAT regulations. 

Are there any exemptions under which VAT may not be charged?

If your company is exempt from being charged VAT, you will need to send HubSpot a valid exemption certificate and ensure that your company meets all the exemption criteria. Exemption certificates should be sent to for processing. 

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