Skip to content

Target Google ads using HubSpot audiences

Last updated: October 13, 2020

Applies to:

All products and plans

After creating Google Ads audiences in HubSpot, you must associate them with a campaign in order to see them in your Google Ads account.

  • Navigate to your Google Ads account.
  • In the left sidebar menu, navigate to Audiences.
  • Click add Audiences.


  • In the upper left, click the Add to dropdown menu and select Campaign.
  • Click Select a campaign and select the campaign you want to associate your audience with.
  • Select Targeting.
  • In the table, select How they have interacted with your business.
  • Under List name, select Website visitors or Customer lists. This will expand a list of the Google Ads website visitors audiences or contact list audiences you've created in HubSpot.
  • Select a checkbox next to an audience to associate it with the campaign.


  • Click Save.