In the left sidebar menu, navigate to Campaigns > Campaigns.
In the right panel, click the + icon to create a new campaign, or click the name of an existing drafted campaign to edit it.
Select a campaignobjective, campaign type, and enter a campaign name. Then, click Continue.
On the Campaign settings step, under Audience segments, click Audience Segments to expand the section.
Click the Browse tab, then click How they have interacted with your business.
To use one of your website visitor audiences, click WebsiteVisitors. If you want to use one of your contact list audiences, click Customer lists.
Select the checkboxes next to the names of any of the audiences you created in HubSpot that you want your campaign to target.
After selecting your audiences, continue creating your ad campaign. When the ad campaign is published, it will appear in the HubSpot ads tool. Learn more about audience reporting and segments in Google's Help Center.
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