Target Google ads using HubSpot audiences

After creating Google Ads audiences in HubSpot, you must associate them with a campaign in order to see them in your Google Ads account.

• Navigate to your Google Ads account.
• In the left sidebar menu, navigate to Audiences.
• Click add Audiences.

• In the upper left, click the Add to dropdown menu and select Campaign.
• Click Select a campaign and select the campaign you want to associate your audience with.
• Select Targeting.
• In the table, select How they have interacted with your business.
• Under List name, select Website visitors or Customer lists. This will expand a list of the Google Ads website visitors audiences or contact list audiences you've created in HubSpot.
• Select a checkbox next to an audience to associate it with the campaign.

• Click Save.