After creating Google Ads audiences in HubSpot, you must associate them with a campaign in order to see them in your Google Ads account.
- Navigate to your Google Ads account.
- In the left sidebar menu, navigate to Audiences.
- Click Audiences.
- In the upper left, click the Add to dropdown menu and select Campaign.
- Click Select a campaign and select the campaign you want to associate your audience with.
- Select Targeting.
- In the table, select How they have interacted with your business.
- Under List name, select Website visitors or Customer lists. This will expand a list of the Google Ads website visitors audiences or contact list audiences you've created in HubSpot.
- Select a checkbox next to an audience to associate it with the campaign.
- Click Save.
