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Target Google ads using HubSpot audiences

Last updated: October 4, 2023

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After creating Google Ads audiences in HubSpot, you must associate them with a ad campaign in order to see them in your Google Ads account.

You can also use the audiences you created in HubSpot when you create search Google campaigns directly in the ads tool.

  • Navigate to your Google Ads account.
  • In the left sidebar menu, navigate to Campaigns.
  • In the right panel, click the icon. Then, click create New campaign or Resume campaign draft.


  • Select a campaign objective, campaign type, and enter a campaign name. Then, click Continue.
  • In the left navigation menu, under the Targeting section, click Audience
  • In the right panel, click Audience to expand the section. 
  • Click Create an audience

  • In the right panel, enter an audience name
  • In the Your data section, click the search bar. Then, click the Browse tab
    • To use one of your website visitor audiences, click Website Visitors.
    • To use one of your contact list audiences, click Custom combination.
  • Select the checkboxes next to the names of any of the audiences you created in HubSpot that you want your campaign to target.
  • After selecting your audiences, continue creating your ad campaign. When the ad campaign is published, it will appear in the HubSpot ads tool. Learn more about audience reporting and segments in Google's Help Center


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