Last updated: November 27, 2023
By sharing this data with Facebook, you'll have better visibility into how customers interact with your brand, which will allow you to improve your ad's optimization.
Please note: if you're sharing data with Facebook via the Conversions API, you must install the Facebook pixel via HubSpot, to send the same external ID server side that the pixel sends and allow Facebook to deduplicate events. If you have previously included the pixel code in your website's header or footer HTML, you must remove the manually installed code. Otherwise, the pixel will fire twice and lead to inconsistent data in your reporting.
To enable Facebook's Conversions API:
Please note: to limit Facebook's use of data from California residents, you'll need to navigate to the Ad accounts tab after adding the pixel, locate the ad account associated with your pixel, and toggle the Limit Data use switch on.