Content Strategy

Enable the Google Search Console integration

Last updated: November 30, 2018

Applies to:

Marketing Hub
marketing-basic-pro-enterprise
Professional, Enterprise
Legacy Marketing Hub Basic
HubSpot CMS
HubSpot's Google Search Console integration brings Google's metrics into your content strategy tool and the Optimization tab of your page details. These metrics include the number of impressions, position, and clicks your site receives on a search engine results page (SERP) for your topics. This data illustrates how topics are performing in search results, and which topics are driving the most organic traffic to your site. 

Enable the Google Search Console integration

You'll enable the integration directly from your content strategy dashboard. 

  • In your HubSpot account, navigate to Marketing > Planning and Strategy > Content Strategy.
  • At the top of your dashboard, click Install to navigate to your HubSpot integrations dashboard. If you don't see the Install banner in your content strategy tool, you can connect from your integrations dashboard:
    • In your HubSpot account, click your account name in the top right corner, then click Integrations.
    • Click Connect an app.
    • Search for Google Search Console.
  • Hover over the Google Search Console integration tile and click View integration.
  • Click Connect to Google Search Console.
  • Enter your Google credentials, then click Allow to grant HubSpot permission to connect your Google account. 

Please note: currently our Google Apps integrations request permission for all Google tools available in HubSpot. If you're only using the Google Search Console integration, HubSpot won't access data for contacts, calendar, or email unless you use your Sales Hub tools to connect with Google Calendar or Gmail.

To see your Google Search Console metrics in the content strategy tool, you must add the domain for your HubSpot content into your Google Search Console account. If you're referencing a domain in your content strategy tool that isn't found in your Google Search Console account, you'll see an alert in your content strategy dashboard that the account needs to be connected.

To see a list of all the domains you're tracking in your integrated Google Search Console account:

  • In your HubSpot account, click your account name in the top right corner, then click Integrations.
  • Hover over your Google Search Console integration and click the More dropdown menu, then select View details.
view-domains-connected-to-gsc

View Google Search Console metrics to your content strategy tool

You can see Google Search Console metrics in your content strategy tool and in the Optimization tab of your page or blog post details:

  • Average position: search results have a numeric position value describing their position on a Google search engine results page (SERP). As a general rule, position is counted on the search results page from top to bottom, then left to right (based on the direction of your language). This number gives you an overall understanding of how your topic phrase is performing in search results.

    Please note: the Average position number you see in your content strategy tool won't exactly match the Google search results for you on your own topic phrase. Your location, search history, device type, and other dynamic factors affect these results every time you search.

  • Total impressions: an impression is counted each time your content's link appears in search results for your topic phrase.
  • Average click through rate: this number is the average number of times someone clicked on your content from a Google search results page. If a contact clicks the same link multiple times, it will only be counted once.
  • Top search queries: these are the search terms that are returning your content in Google search results. You can see top search queries in the Optimization tab of your page or blog post, and in the details panel of subtopic content attached in your content strategy tool.

top-search-queries

To add Google Search Console metrics to your content strategy dashboard: 

  • In your HubSpot account, navigate to Marketing > Planning and Strategy > Content Strategy.
  • On your dashboard, click Switch Columns.
  • On the dialog box, select the checkbox for Google Search Console metrics you want to track on your dashboard, then click Save.

add-gsc-metrics

To see search queries and Google Search Console metrics for a specific page or blog post:

  • In your HubSpot account, navigate to your landing pages, website pages, or blog.
  • Click on the name of the page or blog post you want to analyze.
  • Click the Optimize tab.
  • On the left sidebar menu, click Search Queries. You can use the Date range dropdown menu to adjust the date range for your metrics.

search-queries

Verify your site ownership

If you or a member of your team has already added your Google Analytics code to HubSpot, your site will be verified automatically after you enable the integration. You'll see which sites are Verified in your integration settings:

  • In your HubSpot account, click your account name in the top right corner, then click Integrations.
  • Under your Connected Sites, you'll see which sites are Verified and which sites are Unverified.

unverified-site

If your site is Unverified, there are a few ways you can verify your site ownership with Google. One of the easiest ways is to add an HTML tag to the head HTML of your HubSpot website.

Please note: if you use an HTML tag to verify your site, there must be a published page at the exact URL of the site you're verifying.


Add site properties

Once you’ve verified your site, you can add website properties for all of the subdomains you're tracking in content strategy. Google Search Console requires that you add each subdomain, so you'll need to add www.mydomain.com separately from blog.mydomain.com and mydomain.com.

Additionally, you'll need to add a separate site property for the secure version of your site as google regards this as a separate site. This means you will need to add https://www.mydomain.com in addition to http://www.mydomain.com.

Please note: if you have questions about how to add your website properties in Google, refer to Google's Support documentation.

 

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