Smart Content

Get started with smart content

Last updated: January 22, 2019

Applies to:

Marketing Hub  Professional, Enterprise
HubSpot CMS

You can use smart content to target your website pages, landing pages, emails, CTAs, and forms based on specific criteria you have stored about your contacts. Smart content alters the content displayed in a module depending on specific viewer characteristics. This guide provides a list of resources to get started with smart content.