Email

Customize your email subscription pages

Last updated: January 15, 2019

Applies to:

Marketing Hub
marketing-basic-pro-enterprise
Professional, Enterprise
Legacy Marketing Hub Basic

Email subscription pages are created as system templates, rather than individual pages. The way they render depends upon the recipient's email preferences. To edit these templates:

  • In your HubSpot account, click the settings icon settings in the main navigation bar.
  • In the left sidebar menu, navigate to Marketing > Email.
  • Click the Subscriptions tab.
  • Use the dropdown menus to select a template to use for each of your subscription pages. To edit a subscription page template in the design manager, click Edit Page.

  • The template will open in the design manager in a new browser tab.
    • If you're using a default template, click Clone template in the banner.
    • In the dialog box, enter a name for your new template, then click Clone.
  • Edit your template.
  • In the upper left, click Publish changes. The template will now be available to select from the dropdown menu in your email settings.

 

Types of email subscription pages

  • Subscription preference page: this page features a name and description of each subscription type defined in your email settings. Users can choose which type of email communications they want to receive from your organization or unsubscribe from all communications on this page.

Please note: this template is used for both the {{unsubscribe_link}} and {{unsubscribe_link_all}} tokens at the bottom of your emails, but only clicks on the {{unsubscribe_link_all}} link will show the checkbox to unsubscribe from all email subscription types with one click.

Subscription Preference Page Example
  • Unsubscribe backup page: this page is loaded for visitors who aren't recognized in your contacts database in HubSpot at the time of their visit, and allows visitors to manually enter their information to unsubscribe from future email communications.
backup unsubscribe page
  • Subscription update confirmation page: this page confirms that HubSpot has received a request to update communication preferences for a visitor. This page is displayed after a user saves their preferences on the subscription preference page, or after the user clicks the Unsubscribe from all emails link from an email they received.
Subscription Update Confirmation Page Example