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Analyze campaigns

Last updated: January 29, 2024

Available with any of the following subscriptions, except where noted:

Marketing Hub Professional, Enterprise
Legacy Marketing Hub Basic

Measure the overall effectiveness of your campaigns and compare the performance of different campaigns.

You can also analyze individual campaigns in the campaigns tool. Learn more about the different campaign metrics available in HubSpot.

Campaign analytics

On the Campaign Analytics page, review your campaign metrics using the charts and tables to track the success of your campaign.

To view your campaign analytics:

  • In your HubSpot account, navigate to Marketing > Campaigns.
  • In the top right, click Analyze > Campaign Analytics.
  • Use the Date range and Frequency dropdown menus to filter the data to a specific time range. This will filter the data for any tab displayed. Do also note the following:
    • If you select a rolling date range, the data set will exclude the current day.
    • A week in the report starts on Sunday by default. This will apply when the date range selected consists of a week, or when the frequency is set to Weekly.
  • You can view a chart of influenced contacts or other metrics such as sessions, new contacts created.
    • To view a chart of influenced contacts, click the Influenced contacts tab. Learn more about unique marketing influences metric
    • To view a chart including all other available metrics, click the Other metrics tab. In the upper left of the chart, click the dropdown menu and select the report metric.
  • In the upper right of the chart, click the Style dropdown menu and select the type of chart you want to use for analysis. You can select an area chart, a column chart, or a line chart to view your data.
     

 

  • In the table below, select the checkboxes next to the campaigns that you want to include in the chart. You can also select multiple pages to compare impact.
  • If you are on the Other metrics tab, click a campaign to view its details in a new tab. 
  • To customize the metrics that appear in the table:
    • In the upper right, click Edit columns.
    • In the dialog box, select the checkbox for each metric you want to display.
    • Click the X next to a property in the Selected columns section to remove it from the table.
    • Click Save to apply these changes.
  • Enter search terms in the search bar to search for a specific campaign.
  • Click a column header to sort the campaign by that metric.
     

 

Compare individual campaign performance

After you've published several campaigns in HubSpot, you can compare performance data between specific campaigns to see which ones drive the most engagement.

To compare your campaigns:

  • In your HubSpot account, navigate to Marketing > Campaigns.
  • In the top right, click Analyze > Compare campaigns.
  • Click each Campaign dropdown menu, then search for and select a campaign that you want to analyze.
  • Click Add campaign to include an additional campaign to compare side-by-side with your original two posts. You can compare up to five campaigns at a time. Scroll down to compare performance data for the assets included in the campaigns. For example, you can compare the marketing email click data between two campaigns.
  • To filter the campaign data by date, click the Date range dropdown menu and select a preset date range or select Custom date range to set your own. 
     

 

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